Advertising & Branding Research

Advertising Research

Whilst advertising can be extremely expensive if you get it wrong, advertising research and communications testing has an extremely high ROI.

With our advertising market research solutions, you can stop wasting advertising spend and create highly effective advertising with rifle targeting. You can develop a campaign, measure its awareness and track its effectiveness over time.

Our advertising research solutions include the following:

Example of questions we help you to answer:

Branding Research

A brand is an asset. We all accept this. It has long been acknowledged in consumer markets. Yet in business to business markets, brands are frequently treated irreverently.

Our brand research focuses on measuring the brand purchase funnel relative to competitors to understand strengths and weaknesses at different points in the funnel. This will help you to determine where to strategically invest resources to improve conversion, sales and recommendation.

We conduct ad-hoc studies but recommend continuous tracking studies to evaluate and provide guidance on how to improve brand health.

Example of questions we help you to answer:

Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.

For more about our research process, click here.

Our B2B Market Research Services

Our B2B market research services can help your company make smarter business decisions by identifying key data and intelligence based on your specific needs.