Yashvir Maharaj

Are Pampered Pets Boosting SA’s Pet Care Industry?

Both globally and locally, pet owners are finding novel ways to pamper their pets, as they are increasingly being considered as an important member of the family. These include treats such as ice cream, frozen yogurt, and non-alcoholic beverages, as well as a variety of high-end services, such as luxury pet hotels and spa treatments. …

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A painless transition: Is the internet re-shaping SA’s Analgesics market?

The global and local Analgesics market is being bolstered by the growing trend towards self-medication amongst consumers, who are increasingly self-medicating based on internet research, rather than seeking professional medical advice. This transition is being made painless by the increased availability of, and access to, digital health and wellness information which is empowering consumers to …

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Are holistic Tea experiences helping to boost SA’s Tea Industry?

Both the global and local Tea markets are witnessing a strong dichotomy in Tea buying habits, with the market previously showing strong preferences for traditional Teas, such as breakfast blends and black Teas. However, Tea is poised for a new wave of consumer preferences, which is centred around connections and valued holistic Tea experiences. Insight …

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Are sponsorships the front runner in SA’s Sports and Energy Drinks market?

In South Africa, the use of sponsorships in Sports and Energy Drinks marketing is an ongoing trend, especially for sport teams and extreme sports. The association with athletes and sporting events has been a strategic move, by Sports and Energy Drink brands, to combat the negative perceptions of these types of drinks. In addition, sponsorships …

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How is Coronavirus boosting SA’s Cough, Cold and Flu Remedies market?

The global outbreak of the novel Coronavirus, also referred to as COVID-19, has had a significant global impact, with the resulting symptoms such as dry cough, fever and respiratory difficulties having a significant impact on the Cough, Cold and Flu Remedies market. The pandemic has boosted this category, globally and in South Africa, as consumers …

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Are flavour innovations and infusions spicing up SA’s RTD/Iced Tea market?

Globally, Ready-to-drink (RTD) Tea or Iced Tea, continues to gain popularity due to the growing consumer perceptions of these products as a healthy alternative. The South African market, by comparison, has struggled over the past few years, however, the RTD Tea Industry has been fighting back with the launch of interesting flavours, infusions, and innovative …

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Are niche products keeping SA’s Bottled Water Industry flowing?

In recent years, both the global and local Bottled Water markets have shown significant evolution, with a wave of previously niche Bottled Water products, now becoming more mainstream. These products are made up of unique formulations and ingredients, including: alkaline water, electrolyte-enhanced, caffeinated, CBD-infused, fortified and even hydrogen-enriched Bottled Water products. Insight Survey’s latest SA Bottled Water …

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Are innovative cold-pressed flavour infusions boosting SA’s Juice market?

In recent years, cold-pressed Juice has achieved considerable success due to the associated health benefits of this processing method, as well as the convenience of ‘on-the-go’ consumption. In order to meet consumer demands and attract new customers, various industry players have developed and launched new flavour infusions to their cold-pressed Juice ranges, which is boosting …

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How m-commerce is brewing in SA’s Coffee Industry

With the rapid growth of mobile applications currently brewing, both globally and locally, leading Coffee industry players are increasingly incorporating mobile commerce (m-commerce) technologies, as a key element of their growth strategies. The goal behind the adoption of m-commerce technology is to make the Coffee purchasing process a perfectly, percolated experience for consumers. Insight Survey’s latest SA …

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Are plant-based lifestyles shaping SA’s Dietary Supplements industry?

Globally, with the growing movement towards health and wellness, there has been a strong shift towards veganism and plant-based lifestyles. The increasing popularity of veganism and plant-based lifestyles has mainly been driven by the growing importance of a healthy diet, climate change, and animal welfare. However, followers of these lifestyles often require additional supplements and …

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