Yashvir Maharaj

Bowl Goals: Health and flavour indulgence are reshaping South Africa’s Breakfast Cereals market

From nostalgic flavours to protein-packed convenience, consumers are driving a breakfast revolution where health meets indulgence, and convenience meets creativity. Whether it’s a quick on-the-go bite or a late-night snack, the modern breakfast cereal is being reimagined to meet changing lifestyles and rising expectations, turning the first meal of the day into a highly competitive […]

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Natural and organic Supplements ‘seed’ strong growth in South Africa’s Supplements market

Globally and locally, the Supplements market is being energised by a rising demand for natural and organic products. As health-conscious individuals become more discerning about the products they consume, there is an increasing preference for clean, plant-based ingredients that align with a holistic approach to wellness. As a result, there has been a rise of

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Girl Power: Female-Focused Products Driving South Africa’s Vitamins Market

There has been an increase in demand for female-focused healthcare products, with the Vitamins industry being no exception to this movement. This includes demand for Vitamin products that holistically address all aspects of female health, from pregnancy to menstruation and menopause, and a variety of other health concerns relevant to women throughout different life stages.

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Made for you: Tailored Solutions driving growth of SA’s Long-Term Insurance industry

Stronger-than-expected global economic growth, combined with high interest rates, has led to a 1.3% increase in the value of the Long-Term Insurance market in South Africa. These conditions have created a favourable operating environment in 2024, with expectations of continued growth into 2025. Insurers, both global and local, are capitalising on this momentum by introducing

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Female-focused Probiotics making waves in the South African market

Globally and locally, female-focused Probiotics are gaining significant traction as women place increased focus on their gut and immune health, as well as specific feminine health issues, such as vaginal health. This trend is also being driven by a rising focus on preventive healthcare, with market players launching innovative products designed specifically for women to

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Fizzing with innovation: Limited-edition products shaping SA’s carbonated soft drinks industry

Within the global and local Carbonated Soft Drinks (CSD) market, innovation has long been a key driver of success, with brands constantly seeking new ways to capture the attention of consumers. In line with this, limited-edition CSDs, particularly in the form of once-off exciting flavours and exclusive packaging, are becoming increasingly popular in the global

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Claiming the Future: AI’s Role in SA’s Short-Term Insurance Industry

As the global insurance landscape continues to evolve through digital transformation, artificial intelligence (AI) is playing a pivotal role in reshaping the Short-Term Insurance industry, by driving significant advancements in customer engagement, operational efficiency, and claims processing. This trend is also prominent in South Africa, with AI innovations, particularly AI chatbots and generative AI, gaining

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Star Power and Celebrity Endorsements Fuel South Africa’s Sports and Energy Drinks Boom

The Sports and Energy Drinks market is witnessing robust growth, driven by the powerful influence of celebrity and influencer endorsements. Brands both globally and locally are rolling out innovative, lifestyle-focused Sports and Energy Drinks offerings that harness the brand power of athletes, influencers, and celebrities. These strategic partnerships boost sales and amplify brand visibility by

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Packaging innovations seal the deal in South Africa’s Bottled Water market

Both globally and locally, the Bottled Water market has seen significant innovation in packaging designs, driven by consumer preferences for convenience, sustainability, and enhanced functionality. This shift is part of a broader trend where players are recognising that packaging plays a crucial role in the overall consumer experience, with demand for user-friendly packaging surging as

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Healthier Juices are pouring into the South African Juice Industry

Both globally and locally, the Juice market is witnessing a shift in consumer preferences from traditional high sugar Juices to healthier variations that have more nutritional benefits, driven by ongoing health concerns. This is resulting in market players increasing its existing product ranges or launching new Juice products that are sugar-free, or reduced sugar, thus

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