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A healthier you starts with good digestive health

The postmodern tilt towards faster-paced lives has led to the global phenomenon of digestive distress. Several unhealthy lifestyle trends associated with hectic lifestyles; like poorer diets, increasing sedentary habits, and increased levels of stress; has led to the increase in the number of consumers suffering from common digestive issues. This is driving growth in the digestive health industry as consumers are being forced to invest in various digestive remedies to improve their digestive health and, ultimately, their wellbeing.

Insight Survey’s latest SA Digestive Health Industry Landscape Report 2017 carefully unfolds the local Digestive Health markets. With the latest information and research, it discusses the global and local industry trends, drivers and challenges to present an objective insight into the South African Digestive Health market and its future.

The global digestive health products market in 2017 was valued at US$68.8 billion and is expected to reach a value of US$83.5 billion by 2022. As shown in the graph below, gastrointestinal conditions are increasingly common, and more prevalent in the United States and Europe. North America is currently the dominant regional market for digestive health products valued at US$24.5 billion in 2017, while Asia-Pacific and Japan will remain important regional segments for the global market over the next 5 years. Some key global trends currently impacting the market include the emergence of new products, such as dairy free drinks and probiotic snacks, and the introduction of new tablet formats, such as gummies and soft chews.

Following global trends, SA consumers are relying more heavily on OTC digestive remedies to relieve these increasingly common ailments. The OTC market has witnessed significant growth in 2016 and is expected to continue this growth trend as pharmaceutical sales of OTC medications is forecast to record a CAGR of 7.5% between up to 2020.

As with any sector in South Africa, it is estimated that a multiplicity of factors is set to impact the Digestive Health market in 2017. Some key trends include the rise of self-medication and the rise of alternative digestive remedies: consumers are becoming increasing confident in determining possible remedies to alleviate their symptoms and the use of alternative remedies such as natural and herbal supplements and cannabinoids as part of the South Africans’ every-increasing focus on more healthy lifestyles is becoming increasingly popular.

However, the rise of alternative remedy trends, like the ‘free-from’ trend and the low FODMAP (Fermentable Oligosaccharides, Disaccharides, Monosaccharides and Polyols) diet where consumers actively avoid certain ingredients (e.g. gluten) to alleviate digestive discomfort, will also pose significant challenges for the local OTC digestive market as these remedies increase in popularity.

The SA Digestive Health Industry Landscape Report 2017 (111 pages) provides a dynamic synthesis of industry research, examining the local and global Digestive Health industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing through to retailing trends, competitor and pricing analysis.

Some key questions the report will help you to answer:
• What are the current market dynamics of the global Digestive Health industry?
• What are the SA Digestive Health industry trends, drivers and restraints?
• Who are the key manufacturers and retail players in the SA Digestive Health industry?
• What are the prices of popular Digestive Health brands at pharmacies and supermarkets in SA?

Please note that the 111-page PowerPoint report is available for purchase for R25,000 (excluding VAT). Alternatively, individual sections can be purchased for R9,000 (excluding VAT). For additional information simply contact us at or directly on (021) 045-0202 or (010) 140-5756.
For a full brochure please go to:South African Digestive Health Landscape Report 2017 

About Insight Survey:

Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

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