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How are functional Juice products adding zest to SA’s Juice industry?

Across the globe, the demand for functional Juice products is offering a ripe source of innovation for market players, to meet growing consumer demand. This demand is due to the general trend among consumers who are more actively focusing on their health, which has been accelerated by the COVID-19 pandemic. As a result, more consumers are seeking out functional Juice products that offer specific health benefits, such as boosting immunity or even improving the health and appearance of their skin.

Insight Survey’s latest South African Juice Industry Landscape Report 2021, carefully uncovers the global and local fruit and vegetable Juice market (including the impact of COVID-19), based on the latest intelligence and research. In particular, it describes the latest global and local market trends, innovation and technology, drivers and challenges, to present an objective insight into the South African Juice industry environment and its future.

The global Juice market (including Fruit and Vegetable Juice) was estimated to have reached a volume of approximately 61.8 billion litres in 2020. Furthermore, the market is anticipated to increase at a compound annual growth rate (CAGR) of 4.3%, to reach a total volume of approximately 73.1 billion litres by 2025, as illustrated in the graph below.

Juice Market

Source: Globenewswire; Euromonitor Graphics by Insight Survey

In the South African market, the local Juice market increased by 1.4% year-on-year, in terms of total retail sales value, between 2019 and 2020. Furthermore, the market is expected to grow at a CAGR of 1.2% for the forecast period 2021 to 2025.

This increase in global consumer demand has led to the introduction of functional health-focused products, such as Uncle Matt’s Organic’s Ultimate Immune Orange Juice Beverage, which is designed to enhance the immune system. This focus on functional Juices has also led to the increased popularity of superfruits Juices, such as AMARUMAYU’s Superfruit Juice and NILO’s Soursop Juice. In particular, the soursop fruit is believed to prevent the growth of cancer cells and has been used in traditional treatments for hypertension, diabetes, inflammation, and parasitic infestations.

This shift in consumer demand has also been seen among South African consumers, many of whom are opting for Juice products, to take advantage of their functional health benefits. This has been further accelerated by the COVID-19 pandemic, which has specifically increased demand for Juice products with immune-boosting properties. This increased demand has led to the popularisation of elderberry Juice products, which offer immune-boosting functions, due to the antioxidants and the high levels of vitamin C found in these berries. In addition, elderberry Juice is also a natural source of iron, potassium, beta-carotene, and vitamin B6.

Another example is Sir Fruit’s Cold-Pressed Immunity Shot, which is designed to boost the immune system. Additionally, Sir Fruit recently launched its Gingerade+ Juice, which offers a variety of health benefits, such as soothing the digestive system, settling the stomach, and relieving nausea, as well as supporting the immune system.

Furthermore, consumers are specifically making use of Juice products to maintain the health and appearance of their skin, due to the abundance of vitamins, minerals, antioxidants, and other nutrients these products contain. For instance, Skinny Juice actively promotes its cold-pressed Juice cleanses as offering skin and anti-ageing benefits. Furthermore, Rugani Juice’s 100% Turmeric-Infused Carrot Juice offers various nutrients linked to improving skin health, as well as promoting eye, oral, lung, and brain health.

Moreover, the use of Juice products’ functional benefits can even be extended to maintaining a healthy environment, with South African biotech company, Biodx, in partnership with researchers from the Council for Scientific and Industrial Research (CSIR), recently developing a disinfectant product made from orange Juice.

The South African Juice Industry Landscape Report 2021 (103 pages) provides a dynamic synthesis of industry research, examining the local and global fruit and vegetable Juice industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the entire value chain – from key global and South African market trends, innovation and technology, drivers, and challenges, as well as manufacturer, distributor, retailer, and pricing analysis.

Some key questions the report will help you to answer:

  • What are the current market dynamics of the global and South African Juice industry?
  • What are the latest global and South African Juice industry trends, innovation and technology, drivers, and challenges?
  • What are the market value and volume trends in the South African Juice industry (2015-2020) and forecasts (2021-2025), including the impact of COVID-19?
  • Who are the key manufacturers, distributors, and retail players in the South African Juice industry?
  • What are the prices of popular Juice brands and products across South African retail outlets?

Please note that the 103-page full report is available for purchase for R30,000.00 (excluding VAT). Alternatively, individual sections can be purchased for R12,500.00 (excluding VAT). For additional information, simply contact us at or directly on (021) 045-0202 or (010) 140- 5756.

For a full brochure please go to: South African Juice Industry Landscape Brochure 2021

About Insight Survey:

Insight Survey is a South African B2B market research company with more than 15 years of heritage, focusing on business-to-business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B market and industry research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.

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