Close this search box.

Is product variety keeping South Africa’s Savoury Snack Biscuits market from going stale?

Within the local and global markets, Savoury Snack Biscuits market players are offering a wider variety of products to meet capricious consumer demands. In South Africa specifically, these varied Savoury Snack Biscuit products are more accessible than ever. This is due to market players offering more diverse product ranges, retailers offering expansive varieties of brands, as well as their own house brands, and smaller companies offering bespoke products. This has resulted in an increasingly varied range of Savoury Snack Biscuit products, that makes it easier for consumers to find the products meeting their specific needs, as well as experiment with new biscuit options.

Insight Survey’s latest South African Savoury Snack Biscuits Industry Landscape Report 2021, carefully uncovers the global and local Savoury Snack Biscuits market (including the impact of COVID-19), based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African Savoury Snack Biscuits industry environment and its future.

Globally, the Savoury Biscuits market was valued at approximately US$51.9 billion in 2020, as illustrated in the graph below. Furthermore, the global Savoury Biscuits market is forecast to grow by a compound annual growth rate (CAGR) of 5.0%, between 2020 and 2027, to reach approximately US$72.9 billion by 2027.

Source: BusinessWire Graphics by Insight Survey

In South Africa, the local Savoury Biscuits market (also referred to as Savoury Snack Biscuits), which is a category within the greater Savoury Snacks market, is also expected to grow in coming years. More specifically, the Savoury Biscuits category is forecast to grow at a CAGR of 1.5%, for the forecast period 2021 to 2025. This predicted growth is largely due to an increase in the variety of Savoury Snack Biscuits available to South African consumers.

At a global level, a wider range of distinctive Savoury Snack Biscuits have become available to consumers. These include Savoury Snack Biscuits offering unique flavours and flavour combinations, such as Trader Joe’s Strawberry & Jalapeño Crisps. In addition, several market players have released specific products to target those looking for functional and healthy Savoury Snack Biscuits. These include immune-boosting Munchy’s Crackers, Kellogg’s lower-calorie Club Crisps and Town House Dipping Thins, as well as gluten-free products such as Simple Mills’ Organic Seed Flour Cracker, amongst others.

In the South African market, it has become easier than ever for consumers to conveniently access a wide variety of Savoury Snack Biscuit products. This is due to market players, such as Continental Brands, offering more diverse portfolios of Savoury Snack Biscuit products, as well as retailers offering a wider variety of Snack Biscuit Products. These ranges include well-known existing brands, as well as house brands offered by retailers such as SPAR, Checkers, and Pick n Pay, often at more reasonable price points.

Furthermore, smaller market players, such as Khayelitsha Cookies and the YOU Cookie Company, offer consumers access to hand-made Savoury Snack Biscuits. For example, Khayelitsha Cookie offers an online retail store, through which consumers can easily access the company’s products and services.

This increased access also allows South African consumers to more easily purchase Savoury Snack Biscuits, targeted to the specific dietary needs of consumers. These dietary needs include those following a gluten-free diet, who are now able to enjoy a wide variety of gluten-free Savoury Snack Biscuits. As an example, South African retailer Woolworths, offers several Savoury Snack Biscuit options as part of its gluten-free range, including crackerbreads and crackers in various flavours, as well as offering products naturally free from gluten, such as rice crackers.

In addition, Woolworths also offers a wide range of its unique Savory Snack Biscuit product in smaller pack sizes. These include mini versions of its rice cracker range, its smaller sized Ancient Grains bites, as well as smaller pack sizes of its Whole Grain Brown Rice Crackers. Moreover, Baker’s also offer Mini-Salticrax biscuits, based on its original salted crackers. These smaller pack sizes may be especially appealing to consumers seeking out individual servings of their favourite Savoury Snack Biscuits, as well as those seeking to give new, unknown products a try.

The South African Savoury Snack Biscuits Industry Landscape Report 2021 (90 pages) provides a dynamic synthesis of industry research, examining the local and global Savoury Snack Biscuits industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the entire value chain – key global and South African market trends, innovation and technology, drivers, and challenges, as well as manufacturer, distributor, retail, and pricing analysis.


Some key questions the report will help you to answer:

  • What are the key market dynamics of the global and South African Savoury Snack Biscuits industry?
  • What are the latest global and South African Savoury Snack Biscuits industry trends, innovation and technology, drivers, and challenges?
  • What are the market value and volume trends in the South African Savoury Snack Biscuits industry (2015-2020) and forecasts (2021-2025), including the impact of COVID-19?
  • Which are the key manufacturers, distributors, and retail players in the South African Savoury Snack Biscuits industry?
  • What are the prices of popular Savoury Snack Biscuits brands/products across SA’s retail outlets?

Please note that the 90-page report is available for purchase for R30,000.00 (excluding VAT). Alternatively, individual sections can be purchased for R12,500.00 (excluding VAT). For more information, please email or call our Cape Town office on (021) 045-0202 or Johannesburg office on (010) 140- 5756.

For more details and a full brochure: SA Savoury Snack Biscuits Industry Landscape Brochure 2021

About Insight Survey:

Insight Survey is a South African B2B market research company with more than 15 years of heritage, focusing on business-to-business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B and industry research solutions, to help you to successfully improve or expand your business, enter new markets, launch new products, or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment, through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.

For more information, go to

Scroll to Top