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Mindful consumption helps boost the South African Juice industry

Within the local and global Juice markets, consumers are increasingly prioritising mindful consumption, in terms of both personal health, as well as the environment. However, this does not mean that consumers are willing to compromise on taste or flavour. As a result, market players are increasingly refreshing the Juice market, with various innovations that offer consumers healthy and sustainable options, whilst providing the same quality of taste. This includes offering brand new product ranges, as well as adapting existing production processes, to better meet this demand within the industry.

Insight Survey’s latest South African Juice Industry Landscape Report 2022, carefully uncovers the global and local Juice market (including the impact of COVID-19), based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African Juice industry environment and its future.

In 2022, the global Juice market is estimated to generate revenue of approximately US$112.0 billion. Furthermore, the global Juice market is forecast to increase at a compound annual growth rate (CAGR) of 5.1%, to reach approximately US$136.5 billion by 2026, as illustrated in the graph below.

Juice Market

Source: Statista Graphics by Insight Survey

In terms of the South African market, the local Juice market achieved growth of 3.4% year-on-year, in current prices, between 2020 and 2021. This growth is partially due to the increase in mindful consumption within the Juice market, in terms of both personal health and the environment, which has accelerated innovation in the industry.

In terms of mindful consumption for personal health reasons, within the global Juice market, consumers are prioritising low-sugar, functional, and organic Juice products, as health consciousness rises worldwide. This focus on mindful consumption has sparked innovation in the Juice market, in efforts to appeal to shifting consumer demands. For example, global industry player, Better Juice, has developed an enzymatic sugar-reduction process that bio-converts sugars in fruit Juice into non-digestible dietary fibres, without impacting the taste or the nutritional profile of the Juice.

This trend is further demonstrated in the South African Juice market, with the launch of several new healthy Juice products, in line with increased focus on active nutrition, as well as organic and functional products. For example, Sir Fruit launched a new Probiotic Cranberry Shot that contains the GanedenBC30 probiotic, which is regarded as a well-researched and stable probiotic that provides the body with good bacteria. In addition, PURA’s new PURA Kids range is naturally flavour-infused, non-carbonated, and low in sugar, offering a healthy beverage alternative for children and contains only thirty-four calories per 200ml serving.

However, this theme of mindful consumption goes beyond personal health motivations, and also translates to sustainability within the Juice market. More specifically, consumers around the world are showing preference for Juice brands that contribute towards sustainability, resulting in innovations amongst global industry players that are making the Juice market greener.

As an example, one of the world’s most sustainable Juice and smoothie factories, The Blender, has opened in Rotterdam, in the Netherlands. Interestingly, this factory is carbon dioxide (CO2) neutral, and fully electric. Additionally, SIG, a Swiss aseptic packaging company, has developed the first-ever aluminium-free and 100% recyclable carton, with full-barrier protection for oxygen-sensitive products, such as fruit Juice.

This trend has also squeezed into the South African Juice market, demonstrated by Ceres’ transition to eco-friendly paper straws, for products such as the Ceres 200ml Juice packs. In addition, the new PURA Kids Juice range is available in environmentally-friendly Juice cartons, and is accompanied by paper straws. These launches further demonstrate innovation towards sustainability in the local Juice market, in efforts to appeal to the mindful consumer.

The South African Juice Industry Landscape Report 2022 (110 pages) provides a dynamic synthesis of industry research, examining the local and global Juice industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the entire value chain – – market sizes and forecasts, industry trends, latest innovation and technology, key drivers and challenges, as well as manufacturer, distributor, retailer, and pricing analysis.


Some key questions the report will help you to answer:

  • What are the current market dynamics (production, consumption, trade, pricing) of the global and South African Juice industry?
  • What are the latest global and South African Juice industry trends, innovation and technology, drivers, and challenges?
  • What are the market value and volume trends in the South African Juice industry (2016-2021) and forecasts (2022-2026), including the impact of COVID-19?
  • Which are the key manufacturers, distributors, and retail players in the South African Juice industry?
  • What are the prices of popular Juice brands and products across South African retail outlets?

Please note that the 110-page report is available for purchase for R35,000.00 (excluding VAT). Alternatively, individual sections can be purchased for R15,000.00 (excluding VAT). For additional information, contact us at or directly on (021) 045-0202 or (010) 140- 5756.

For a full brochure please go to: South African Juice Industry Landscape Brochure 2022


About Insight Survey:

Insight Survey is a South African B2B market research company with more than 15 years of heritage, focusing on business-to-business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B and industry research solutions, to help you to successfully improve or expand your business, enter new markets, launch new products, or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment, through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.

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