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Are parents’ growing concern driving the Paediatric Health market?


In recent years, infants and children have emerged as a major consumer group within the global pharmaceutical market, fueled by parental and child-giver concern. The rapidly growing paediatric population and increasing prevalence of colds and flu, diarrhoea, malnutrition among others, has further contributed to the surge within this segment. A similar situation is transpiring within the South African pharmaceutical industry where the paediatric population is now the second largest demographic segment – in 2017, 29% of the SA population were under 15 years of age.

Insight Survey’s latest SA Paediatric Health Industry Landscape Report 2017 carefully unfolds the local Paediatric Health markets. With the latest information and research, it discusses the global and local industry trends, drivers and challenges to present an objective insight into the South African Paediatric Health market and its future.

The global Over-the-Counter Pharmaceutical market has witnessed significant growth over recent years and is set to grow from US$131.2 billion in 2016 to US$188.2 billion in 2021, as shown by the graph below. As part of the larger OTC Pharmaceutical market, global OTC Paediatric Consumer Health is set to grow to reach an estimated value of US$ 10.0 billion between 2017 to 2022. North America is currently the dominant regional market for OTC Paediatric Consumer Health products which is expected to surpass US$ 2.0 billion in revenue by 2022.

Infant and child mortality rates in South Africa have improved over the last 10 years, indicating a significant improvement in infant and child health in the country. SA parents and care-givers are following global trends, by relying more heavily on OTC paediatric remedies to relieve increasingly common childhood ailments. The OTC market has witnessed significant growth in 2016 and is expected to continue this growth trend as pharmaceutical sales of OTC medications is forecast to record a CAGR of 7.5% up to 2020.  Therefore, paediatric health represents a significant growth opportunity for key market players.

Some key trends which are set to impact the Paediatric Health market in 2018 include the rise of self-medication, the growing popularity of paediatric probiotics, and the rising incidence of child obesity. Parents (through the Internet) are becoming confident in determining possible remedies to alleviate their children’s symptoms and the use of probiotics has become increasingly popular due to its effective treatment of infant and child diarrhoea.

However, the Paediatric Health market will be challenged by factors such as the inappropriate use of OTC paediatric remedies, which poses significant health risks for infants and children as well as the declining South African child population.

The SA Paediatric Health Industry Landscape Report 2017 (124 pages) provides a dynamic synthesis of industry research, examining the local and global Paediatric Health industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing and retailing trends, competitor and pricing analysis.

Some key questions the report will help you to answer:

  • What are the current market dynamics of the global Paediatric Health industry?
  • What is the size of the SA Paediatric Health market (2012-2016), growth trends and forecasts?
  • What are the SA Paediatric Health industry trends, drivers and challenges?
  • Who are the key manufacturers and retail players in the SA Paediatric Health industry?
  • What are the prices of popular Paediatric Health brands at pharmacies in SA?

Please note that the 124-page PowerPoint report is available for purchase for R25,000 (excluding VAT). Alternatively, individual sections can be purchased for R9,000 (excluding VAT). For additional information simply contact us at or directly on (021) 045-0202 or (010) 140-5756.

About Insight Survey:

Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

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