Are partnerships the key to ‘sweet’ victory in SA’s Snack Biscuits market?

Many South Africans have nostalgic memories when reminiscing about dunking their favourite biscuit in a cup of tea or glass of milk. As the snacking trend among consumers continues to grow, competition in the Biscuits market remains fierce with many manufacturers opting for partnerships to ensure they remain the tough cookies in the market.

Insight Survey’s latest SA Snack Biscuits Industry Landscape Report 2019 uncovers the global and local markets based on the latest information and research.  It describes the market drivers and restraints as well as the relevant global and local market trends to present an objective insight into the South African Snack Biscuits industry environment, market dynamics and its future.

Globally, the Sweet Biscuits market was valued at approximately US$73.2 billion in 2018, while the Savoury Biscuits market was valued at approximately US$26.1 billion in 2018. The global Biscuits market is projected to grow at a CAGR of 5% to reach US$135 billion by 2023. As illustrated in the below graph, Europe (which includes both Western Europe and Eastern Europe) dominated the global Biscuits market in terms of retail sales during 2018, followed by Asia Pacific and North America.

In the South African market, the Sweet Biscuits market achieved growth of 7.4% between 2012 and 2018 at constant 2018 prices, whilst the Savoury Biscuits market achieved 6.6% growth over the same period.

In South Africa, well-known Biscuit companies are facing tougher competition due to the entrance of private label brands. Consumers’ perceptions of house brands are changing, which is resulting in the rising support and investment in those brands.

As a result, partnerships between companies have grown in popularity, both globally and locally. A partnership allows businesses to achieve more by doing less as both companies align their company or product. By working together, companies expand their customer base and improve their product offerings.

One of the current, very successful global partnerships is the collaboration between Mondelēz International’s Oreo brand and McDonald’s with the creation of the well-known Oreo McFlurry. The Oreo McFlurry is now served in over 99 countries, including South Africa.

Furthermore, Bakers and Nestlé, which are well-known companies within the South African Biscuits market, have entered into partnerships with KFC to create more awareness for their products in the Fast Food market. KFC introduced their Bakers Lemon Cream biscuit-flavoured KFC Krusher, as well as their Kit Kat-flavoured KFC Krusher which uses the popular Nestlé chocolate brand.

The South African Snack Biscuits Industry Landscape Report 2019 (120 pages) provides a dynamic synthesis of industry research, examining the local and global Snack Biscuits industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing to competitor analysis, retailing, pricing and purchasing trends.

Some key questions the report will help you to answer:

  • What are the current market dynamics of the global Snack Biscuits industry?
  • What are the latest SA Snack Biscuits industry trends, drivers, and restraints?
  • What are the value and volume trends in the SA Snack Biscuits market (2012-2023)?
  • Who are the key manufacturing and retail players in the SA Savoury Biscuits industry?
  • What are the prices of popular Savoury Biscuit products at retail outlets and pharmacies?


Please note that the 120-page report is available for purchase for R27,500 (excluding VAT). Alternatively, individual sections can be purchased for R10,000 (excluding VAT). For additional information simply contact us at or directly on (021) 045-0202.

For a full brochure please go to: South African Snack Biscuits Industry Landscape Report 2019

About Insight Survey:

Insight Survey is a South African B2B market research company with more than 10 years of heritage, focusing on business-to-business (B2B) and industry research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

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