Are ‘better-for-you’ options helping to beat SA’s Breakfast Cereals market crunch?

Within the global and local Breakfast Cereals markets, demand for ‘better-for-you’ Breakfast Cereal products, with reduced amounts of ‘unhealthy’ ingredients, is rapidly rising amongst health-conscious consumers. Amidst a greater focus on nutritional value and quality, there is also an expectation among consumers to not compromise on taste. Local players are leveraging this demand by introducing […]

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