Is the functional coffee trend ‘mushrooming’ in the South African Coffee market?

As COVID-19 continues to heighten awareness around health and wellbeing, global and local Coffee consumers are expecting their Coffee to provide them with functional health benefits,  beyond the caffeinated boost they are accustomed to. This is resulting in the introduction of innovative, functionally-focused Coffee products by local players, such as mushroom Coffee, to capitalise on …

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