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dietary supplements market

Cognitive and sleep supplements boost South Africa’s Supplements market

Globally and locally, the Supplements market is being energised by a rising demand for products that improve cognitive and sleep functioning, as consumers increasingly focus on enhancing cognitive and mental well-being. As a result, there has been an influx of innovative Supplement products offering a variety of cognitive benefits, which include both enhancing and boosting […]

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Is SA’s Supplements market being enhanced from the inside out?

Global and South African consumers’ view of wellness has evolved over the past few years, especially considering the COVID-19 pandemic. In particular, consumers are increasingly viewing their health and wellbeing through a broader and more holistic lens, with their view of health encompassing both physical and mental health, as well as a healthy appearance. This

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Are Tailored Supplements Best Suited to Meet SA’s Market Needs?

Globally, consumers are seeking out products tailored to their unique needs and requirements, and this is no different in the Supplement market, as more Supplement products targeting the needs of specific consumer groups become available. These include nutricosmetic Supplements, that combine nutrition with anti-ageing and beauty benefits, nootropics (smart nutraceuticals) which are aimed at boosting

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