Consumer preference for OTC medication spreads in SA’s Cough, Cold and Flu Remedies market

Within the local and global Cough, Cold and Flu Remedies markets, the preference for over-the-counter (OTC) medication is spreading amongst consumers, due to the rising costs of healthcare, and the fact that OTC medication is accessible and more cost-effective. Further contributing to this preference is the fact that consumers are increasingly stocking up on OTC …

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