Market Research

Are sugar and caffeine fizzling out of South Africa’s soft drinks market?

Both globally and locally, the Carbonated Soft Drinks (CSD) market is witnessing a shift in consumer preferences from traditional high sugar, caffeinated soft drinks to healthier variations that exclude these ingredients, driven by ongoing health concerns surrounding these ingredients. This is resulting in market players increasing its existing brand ranges or launching new CSD products …

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Are new pain product formats providing relief to SA’s Analgesics Market?

Within the global and local Analgesics markets, industry players are expanding product lines and offering new formats of popular Analgesic products to meet consumer demands for safer, more effective, and convenient pain-relief solutions. Over the past year, there has been a growing trend towards non-traditional formats, such as sprays, sticks, sachets, balms, and innovative capsules, …

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Is allergic rhinitis ‘sneezing’ life into South Africa’s Allergy Care Industry?

Is allergic rhinitis ‘sneezing’ life into South Africa’s Allergy Care Industry? Consumers across the globe are being exposed to more allergens, as urbanisation, industrialisation, and pollution, increase rapidly. This has amplified the prevalence and severity of allergic rhinitis and hay fever symptoms, thereby increasing consumer demand for remedies that treat these conditions. As such, global …

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Are consumer wellness trends pumping innovation into SA’s Bottled Water industry?

The flow of the global and local Bottled Water markets is being increasingly influenced by capricious consumer demands, particularly in terms of seeking health benefits and sustainability from the beverages they consume, including Bottled Water. This has forced global and local market players to rethink and revolutionise, resulting in the introduction of a range of …

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