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Pet care industry

Specialised diet pet foods trending in the South African market

In both the global and South African markets, pet owners are increasingly placing greater importance on the health and wellness of their furry companions, particularly due to ongoing pet humanisation trends.  This is being leveraged by Pet Food players in the Pet Care market, with the release of specialised diet health food that targets different […]

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The tail wagging the dog: Is pet well-being driving innovation in SA’s Pet Care market?

Globally, COVID-19 lockdowns have accelerated rates of pet ownership, as consumers feel the emotional effects of restrictions and look to pets for companionship. As a result, consumers are also placing significantly more importance on the mental and physical well-being of their ‘furry‘ children, by investing in innovative products and services. This desire to better care

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