South African Sports Drinks Market

Star Power and Celebrity Endorsements Fuel South Africa’s Sports and Energy Drinks Boom

The Sports and Energy Drinks market is witnessing robust growth, driven by the powerful influence of celebrity and influencer endorsements. Brands both globally and locally are rolling out innovative, lifestyle-focused Sports and Energy Drinks offerings that harness the brand power of athletes, influencers, and celebrities. These strategic partnerships boost sales and amplify brand visibility by […]

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Will novel products give SA’s Sports and Energy Drinks market the much-needed kick it needs?

Blog / By Yashvir Maharaj

Based on the massive de-energising effect of the COVID-19 pandemic on the Sports and Energy Drinks market, market players are looking for new and innovative ways to meet capricious consumer demands. One way market players are achieving this, is by offering unique and distinct products that stand out from their competitors and capture consumers’ attention.

Will novel products give SA’s Sports and Energy Drinks market the much-needed kick it needs? Read More »

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