South African vitamins industry

Are personalised products boosting SA’s Vitamins market?

Globally, consumers are taking proactive steps to maintain their health, by making use of Vitamin products. However, as consumers become more engaged and knowledgeable regarding Vitamins, it is becoming increasingly important to ensure that the products they consume meet their individual needs, in terms of both composition and format. This has led to industry players …

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Is e-commerce boosting SA’s Vitamin market?

Globally, there continues to be a shift to busier, ‘on-the-go’ lifestyles, which often results in neglected health, limited physical activity and unhealthy diets. Moreover, consumers are increasingly seeking more convenient ways to obtain Vitamins in order to maintain their overall health and wellbeing. Based on these key consumer needs, many South African retailers have introduced …

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