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sports and energy drinks market

Are active consumer lifestyles powering SA’s Sports and Energy Drinks market?

As lockdown restrictions ease both globally and locally, the Sports and Energy Drinks market is being increasingly influenced by fast-paced and active consumer lifestyles. This is fuelling demand for Sports and Energy Drink options that promote benefits for these lifestyles, such as increased alertness, enhanced performance, and stamina. This has also resulted in low-calorie and …

Are active consumer lifestyles powering SA’s Sports and Energy Drinks market? Read More »

Are sponsorships the front runner in SA’s Sports and Energy Drinks market?

In South Africa, the use of sponsorships in Sports and Energy Drinks marketing is an ongoing trend, especially for sport teams and extreme sports. The association with athletes and sporting events has been a strategic move, by Sports and Energy Drink brands, to combat the negative perceptions of these types of drinks. In addition, sponsorships …

Are sponsorships the front runner in SA’s Sports and Energy Drinks market? Read More »

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