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vitamins market

Are innovative product formats enhancing the health of South Africa’s Vitamins industry?

Around the globe, industry players are having to adapt to the capricious needs of consumers, as the consumption of Vitamins constantly evolves due to increasingly busy lifestyles. This has led to the launch of innovative, more convenient Vitamins product formats, such as gummies, jelly strips, and sachets, which are growing in popularity. These non-pill formats …

Are innovative product formats enhancing the health of South Africa’s Vitamins industry? Read More »

Is e-commerce boosting SA’s Vitamin market?

Globally, there continues to be a shift to busier, ‘on-the-go’ lifestyles, which often results in neglected health, limited physical activity and unhealthy diets. Moreover, consumers are increasingly seeking more convenient ways to obtain Vitamins in order to maintain their overall health and wellbeing. Based on these key consumer needs, many South African retailers have introduced …

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