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Vitamins South Africa

Are innovative product formats enhancing the health of South Africa’s Vitamins industry?

Around the globe, industry players are having to adapt to the capricious needs of consumers, as the consumption of Vitamins constantly evolves due to increasingly busy lifestyles. This has led to the launch of innovative, more convenient Vitamins product formats, such as gummies, jelly strips, and sachets, which are growing in popularity. These non-pill formats […]

Are innovative product formats enhancing the health of South Africa’s Vitamins industry? Read More »

Are personalised products boosting SA’s Vitamins market?

Globally, consumers are taking proactive steps to maintain their health, by making use of Vitamin products. However, as consumers become more engaged and knowledgeable regarding Vitamins, it is becoming increasingly important to ensure that the products they consume meet their individual needs, in terms of both composition and format. This has led to industry players

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