Close this search box.

Is Vegetable Juice the Future of SA’s Juice Industry?

Many parents struggle on a daily basis to ensure that their children consume a healthy diet. For many years fruit juice was considered to be a good alternative. The reality, however, is that fruit juice is not as healthy as many consumers think it is, due to its high sugar content. As a result, people are increasingly substituting fruit juices for healthier vegetable juice alternatives.

Insight Survey’s latest SA Juice (Fruit and Vegetable) Industry Landscape Report 2019 uncovers the global and local markets based on the latest information and research.  It describes the market drivers and restraints as well as the relevant global and local market trends to present an objective insight into the South African Fruit Juice industry environment, market dynamics and its future.

As illustrated in the graph below, the global Juice market reached a total volume of approximately 60.6 billion litres in 2018 and it is projected to reach approximately 65.9 billion litres by 2022. Asia-Pacific was the largest Juice region with total volume sales of approximately 18.2 billion litres. This was followed by Europe, which includes Eastern and Western Europe, and North America with a total volume sales of approximately 15.5 billion litres and approximately 12.4 billion litres, respectively.

Source: Euromonitor Graphics by Insight Survey

Similarly, in the South African market, the Juice market (including both off-trade and on-trade value) achieved a CAGR of 2.8% at constant prices between 2013 and 2018. Interestingly, the on-trade Juice market showed a strong CAGR of 5.3% over the same period. The Juice market is forecast to grow at a subdued rate of 0.9% over the 2019 to 2023 forecast period.

The prevalence of the health trend and the increasing number of consumers who are moving towards healthier lifestyles are also resulting in increased consumption of both fruits and vegetables. According to Fiona Stander, nutritionist and founder of the Juice Revolution, a good juicing ratio is consuming 80% vegetables and 20% fruit, as it allows one to minimize fructose levels.

Rising veganism is also supporting the increase in the consumption of fruits and vegetables. Vegan consumers substitute meat for fruits and vegetables, with vegetable juices offering them a convenient and on-the-go option. Drinking vegetables in a juice format is also believed to provide the additional benefit of increased nutrient absorption, which makes it an appealing option for many consumers.

Many companies are starting to incorporate vegetable options in their juice line. For example, Juice Revolution, which is situated in Somerset West, offers a beetroot juice range on their menu. Another one of their products called Mighty Mix contains apple, spinach, beetroot, pineapple, carrot, celery, and cucumber.

As people are living busier lifestyles and spending more time at work, individuals need to find their energy from convenient sources, such as on-the-go juices. Furthermore, as a result of its associated health benefits, consumers are increasingly opting for vegetable juice, which is low in sugar and high in the necessary nutrients. Although vegetable juice is still a relatively new concept for many consumers, it could potentially have a significant influence on SA’s Juice market in the future.

The South African Fruit Juice Industry Landscape Report 2019 (110 pages) provides a dynamic synthesis of industry research, examining the local and global Juice industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing to competitor analysis, retailing, pricing and purchasing trends.

Some key questions the report will help you to answer:

  • What are the current market dynamics of the global Fruit Juice industry?
  • What are the latest SA Fruit Juice industry trends, drivers, and restraints?
  • What are the value and volume trends in the SA Fruit Juice market (2013-2018) and forecasts (2019-2023)?
  • Who are the key manufacturing and retail players in the SA Fruit Juice industry?
  • What are the prices of popular Fruit Juice products at retail outlets and pharmacies?


Please note that the 110-page report is available for purchase for R27,500 (excluding VAT). Alternatively, individual sections can be purchased for R10,000 (excluding VAT). For additional information simply contact us at or directly on (021) 045-0202.

For a full brochure please go to: South African Fruit Juice Landscape Report 2019

About Insight Survey:

Insight Survey is a South African B2B market research company with more than 10 years of heritage, focusing on business-to-business (B2B) and industry research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.

For more information, go to

Scroll to Top