Focus Group Discussions
We offer in-person focus groups at a research venue behind a one-way mirror and online focus groups (via Zoom). B2B focus group usually have a few (less than 6) selected respondents in which a moderator guides the group through a series of topical discussions and activities. These can be highly effective, bringing together respondents with different life experiences to discuss and debate an issue.
B2B groups allow your participation through viewing the groups, leading to an even more valuable research outcome.
Our team of experienced moderators, backed up by our in-house unit of telephone recruiters, ensure the correct respondents are recruited for the appropriate groups – from senior managers to IT personnel, architects and plumbers.
In terms of focus groups, we offer the following comprehensive research service: