New Product Development

Insight Survey uses market research for new product development (NDP) to minimise the risk of failure of new product launches. We offer effective product market research for – new products and existing products.

With the excitement of new product development, we believe it’s fundamental to look after your existing products – that’s why we adopt a flexible approach to make existing products perform and sell better.

You need information to support difficult product development decisions. Insight Survey is ready to help; we have the expertise needed to turn consumer feedback into useful insights.

With product development research; you can increase your chances of success exponentially whether your product is physical or conceptual. Ideas are never in short supply but they must be screened to eliminate those with no chance of success.

Important product development research (NDP) considerations among potential customers:

Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.

Quantification is used to determine the likely penetration and take-up of the new product. Online Surveys are often used because it is so easy to show pictures and diagrams of products in different forms.

For more about our research process, click here.

New Product Launch Performance Analysis

A survey amongst triers and repeaters, triers and rejecters, and non-triers provides insights into key motivators and perceptions surrounding the new product. The result is a clear understanding of trial and repeat purchase behaviour, and the motivators and barriers affecting this behaviour.

Example of questions we help you to answer:

Our B2B Market Research Services

Our B2B market research services can help your company make smarter business decisions by identifying key data and intelligence based on your specific needs.