There are many reasons for conducting B2B online surveys, including cost savings, time savings and improved data accuracy levels through automatic routing. Online surveys also allow for feedback on audio-visual material e.g. TV ads, radio ads, print ads, branding, designs, and concepts.
We usually recommend conducting Online Surveys after considering the following factors:
Over the years, we’ve identified various techniques to maximise survey response rates and effectiveness:
Online Mobile/Cellphone Research
The functionality, connectivity and processing power offered by modern mobile phones has opened up exciting, new possibilities for collecting market research data via online surveys, particularly in business-to-business markets where respondents can be difficult to reach.
We offer short online mobile/cellphone surveys which can be integrated with telephone and personal interview fieldwork.