Tracking & Omnibus Studies
- We offer customised B2B market research tracking surveys. With customers being ever more capricious in today’s world, keeping your finger on the pulse through continuous tracking surveys has become a common requirement.
We also offer “omnibus surveys”, which is based on client sharing of survey sample and respondent eligibility in a single survey instrument.
Client participation in omnibus surveys can result in significant cost savings as well as reduced sampling margins of error due to the affordability of larger interviewing groups.
We offer the following Omnibus Studies based on Client demand. However, if you have a research need that a group of companies could participate in, please contact us and we will put the study together:
- SA Small/Micro Owner Study (SMME < 20 employees)
- SA Small Business Owner Study (SMME, 1 to 120 employees)
- South African IT Professional Study
- South African HR Manager Study
- South African General Practitioner Study
Each omnibus survey has a designated number of questions available to each participating client for a set fee. Each client exclusively owns its own survey data. This end result is an exclusive, customised report for each Client with general sharing of initial screening and demographic questions.
Upcoming omnibus surveys are announced well in advance along with a description of the respondent criteria for that survey and number of survey questions that will be accepted. If you are interested in participating, please Contact Us.
