The automotive industry is becoming more and more competitive, characterised by increasing globalisation, industry consolidation, diminishing margins, and excessive capacity. In such an environment, the need to make every investment decision a prudent one is paramount. Similarly, there is a real need to fully understand every step of the value chain if the full benefit of investment is to be felt.
Capital intensive, dynamic, and complex, the energy industry faces a huge set of challenges. With the balance of resources constantly changing, it is an exciting time to be in the industry. There is significant interest in the green energy systems, and the industry requires specialised equipment at every level, from exploration through to processing and refining, as well as distribution. Insight Survey has extensive experience in using market research to help automotive and oil companies navigate shifting consumer demands, regulatory landscapes, and technological advancements.
For automotive brands, it provides insights into buyer brand/vehicle preferences, brand perception, marketing and advertising, and purchase drivers – enabling more effective vehicle design, pricing strategies, and marketing campaigns. It also informs innovation in areas like electric vehicles, connectivity, and mobility services.
We have conducted surveys and interviews with the following key stakeholders in the Automotive Industry (Passenger, LCV, MCV and HCV):
In the oil industry we have gained quantitative and qualitative insights among key sectors across South Africa, such as:
Insight Survey partnered with one of the top global vehicle brands to build a stronger emotional connection with South African car buyers and enhance its competitive position in the compact vehicle segment.
Despite strong value-for-money offerings, this major global automotive manufacturer sought to better understand what drives purchase decisions, especially among first-time buyers, so it could refine its messaging, brand image, and appeal in a highly competitive market.
By understanding its buyers’ motivations, decision-making styles, and emotional triggers, the brand has been able to refine its value proposition and communication. This allowed it to position itself more effectively as a desirable and trusted vehicle brand among South African consumers.
We enabled the ROSE Foundation to develop a B2B marketing strategy, and make more informed marketing and advertising decisions that has helped to significantly improve responsible used oil collection and recycling in South Africa.
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If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).
