The Research Process

We know that reaching professional decision-makers is no easy task. We have robust acquisition channels and, utilising our network of specialised recruitment and panel partners, we can reach professionals across most industries and job roles.

We are experts at conducting Telephonic and Online Surveys, Personal In-depth Interviews, and Focus Groups amongst a vast range of B2B target markets, including manufacturers, suppliers, distributors, wholesalers, and retailers; key decision-makers such as business owners, executives, and procurement specialists; company managers and employees; as well as medical doctors, pharmacists, and allied healthcare practitioners.

One-off projects or continuous tracking

Full-service or modular delivery

Flexible budgets and timelines

1

Discovery

Business goals and research objectives

2

Design

Methodology, sampling, tools

3

Fieldwork

Data collection and quality control

4

Analysis

Insights synthesis and interpretation

5

Delivery

Strategic reporting and presentation / workshop

6-8 weeks

We offer a bespoke service with no ‘off-the-shelf’ packages to sell. We utilise both qualitative and quantitative techniques, working with businesses in a variety of ways to find answers to marketing problems. Our approach is to work with you in an interactive way to ensure the research answers all of your questions.

Problem Definition

  • What are you trying to achieve and who are you trying to influence?
  • In the absence of a brief, we can take on this role for you and ensure that the research has clear objectives.

Upfront Workshops

  • We will work with you to define the problem in more detail and ensure everybody involved is happy with the research going forward.

Technical Understanding

  • We will obtain an in-depth familiarisation with your technical product.
  • A comprehensive analysis of Industry and Market will be provided.

Conducting Surveys

  • Telephonic and personal interviews with your B2B stakeholders are conducted by experienced and astute research executives and analysts.

Action-Oriented Results

  • Data is interpreted to ensure your clarity.
  • We offer back-end workshops to disseminate findings and discuss taking results further.

Let's Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).