Who We Are

Insight Survey is a South African B2B market research consultancy with over 20 years of experience delivering actionable insights that support confident, evidence-based business decisions.

We help organisations better understand their markets, customers, competitors, and performance, enabling smarter strategy, reduced investment risk, and sustainable growth.

What We
Do

We deliver tailored B2B market research solutions that help organisations shape strategy, build brands, and improve decision-making across complex markets.​

Why Insight Survey

We go beyond data to deliver clear, practical insights that are relevant, commercially grounded, and designed to drive real business outcomes.

Our Specialties Include:

  • Full-service marketing research
  • Competitor intelligence research & market intelligence
  • Integrate data insights across industry verticals
  • Customer experience/satisfaction
  • Brand strategy and tracking
  • New product and service development
  • Creative custom approaches to get maximum value from limited resources
  • Strengthen existing research programs

Our Business Philosophy

We are passionate market researchers who care about helping our clients’ businesses grow and improve by gaining business-critical insight from their internal and external B2B customers.

Our Values

  • A passion for B2B market research
  • “Kaizen”, or continuous improvement
  • Innovative data collection with rapid turnaround times
  • Customised solutions with exceptional quality
  • Professional service
  • Honesty and integrity
  • Transparency with clients

Business Impact Delivered Through Insight

  • Improve customer experience & loyalty
  • Increase employee engagement
  • Understand market & customer needs
  • Develop targeted products
  • Deliver effective marketing
  • Support decision-making
  • Reduce investment risk
  • Improve accountability

Our Expertise

With deep experience in both market research and market intelligence, we provide strategic insight across: 

  • Food and Beverage
  • Technology
  • Automotive
  • Healthcare
  • Telecommunications
  • Financial Services
  • Retail
  • Publishing
  • Manufacturing

Let's Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).