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IT and
Telecommunications

Researching fast-changing technological industries requires a company with industry experience as well as a track record of researching complex new business technologies. The IT sector uses market research continuously for assessing the size of global opportunities, measuring brand strength, and for developing future propositions.

Industry Insights Reports

Insight Survey’s market research services enable IT and telecommunications companies to stay competitive by identifying customer needs, usage patterns, and satisfaction levels. It helps guide product development, pricing strategies, and technology adoption by tracking trends like 5G, cloud services, cybersecurity, and IoT.

Our research solutions also inform marketing strategies, uncover opportunities for innovation, and support decisions on infrastructure investment and service bundling. Ultimately, it reduces risk, enhances customer retention, and drives smarter, data-backed decisions in a fast-evolving industry.

We have conducted research among the following key industry stakeholders:

  • IT professionals in South Africa, United Kingdom, Ireland, and Australia
  • CIOs, IT managers, and network architects
  • Application developers, freelancers, and consultants
  • Business owners, executives, and key decision makers

Case Study:

Cloud Adoption Study

Business Challenge

The client aimed to expand the market presence of its cloud solutions within South Africa’s private sector, spanning key verticals such as Retail, Manufacturing, Logistics, Insurance, and Mining/Industrial. The company faced the dual challenge of low brand familiarity and low consideration of its offerings, in a market dominated by global cloud providers like Microsoft Azure and AWS. To position the client as a competitive alternative, it needed deep insight into private and public sector cloud usage patterns, stakeholder preferences, decision-making processes, pain points, and readiness for migration.

Research Methodology

  • The research involved a series of in-depth interviews with IT decision-makers and influencers from leading private and public sector organisations.
  • This study was designed to explore current cloud usage, service preferences, budget trends, switching potential, and provider perceptions.
  • The study assessed awareness of the client’s offerings, examined the perceived strengths and weaknesses of competitors, and identified barriers to adoption such as integration issues, pricing transparency, and concerns over data sovereignty.

Impact

The research provided the client with a detailed understanding of cloud adoption behaviour across South Africa’s private and public sectors. These insights informed the company’s product positioning, marketing strategy, and client engagement approach. By identifying switching triggers, vertical-specific needs, and perception gaps, the client was better equipped to improve market relevance, target high-potential sectors, and refine its value proposition around flexibility, compliance, and cost-effectiveness.

Case Study:

Customer Profiling & Decision Making among IT Professionals

Business Challenge

  • We were approached by one of South Africa’s leading digital messaging companies who offer a B2B product solution which involves a complex buying decision process. Their customers are located across the globe, but their key markets are in South Africa, UK, Ireland, and Australia.
  • They wanted our assistance to better understand the firmographics, determine the persons involved in this process, and what role each person plays.

Research Methodology

  • We conducted workshops to understand the product solution in detail and ensure that the correct questions were being asked.
  • We designed and executed an online survey among our Client’s extensive customer database.
  • We created survey email invitations on behalf of the Client’s senior management team and the invitations were distributed by the Client.

Impact

We provided our client with a detailed quantitative understanding of their customer profile across all 4 key markets. We also provided them with crucial feedback on the decision-making processes across their customer base to understand customer needs and improve communication targeting.

Let’s Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).