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Business Growth
Research

Obtain insights on how to grow your business based on a deeper understanding of the market, competitors, brand, customer service, and motivators for customers to switch.

Insight Survey’s Business Growth Research offering provides a holistic, comprehensive solution to your business growth and expansion needs, by synthesising a variety of different research questions and objectives that will assist in propelling your business to new heights.

This unique solution answers key questions, such as:

  • Brand awareness, familiarity, usage
  • Brand perceptions, opinion, and likelihood to use/buy
  • Key decision-making factors for your clients and target market
  • Customer and client satisfaction
  • Recommendations for improvements
  • Input from competitor customers
  • What would make clients switch to your brand

This unique solution answers key questions, such as:

  • Brand awareness, familiarity, usage
  • Brand perceptions, opinion and likelihood to use/buy
  • Key decision-making factors for your clients and target market
  • Customer and client satisfaction
  • Recommendations for improvements
  • Input from competitor customers
  • What would make clients switch to your brand

And many other questions crucial to your business growth and direction…

Case Study:

Using Consumer Insights to Reposition a Legacy Retail Brand

To show how Business Growth Research can drive strategic transformation, here’s how Insight Survey helped a well-known South African retailer move beyond anecdotal feedback and uncover the data needed to reconnect with its evolving customer base.

Business Challenge

Despite a loyal customer base, a major player in the Retailer sector with stores across South Africa in major shopping malls had always relied heavily on anecdotal insights for decision-making.

The brand needed accurate, empirical data to:

  • Define the target market and profile its current customer base
  • Understand consumer perceptions and market expectations
  • Identify barriers preventing non-customers from shopping at its stores
  • Discover product category and pricing gaps compared to competitors

Research Methodology

Insight Survey conducted a quantitative online survey with a nationally representative sample of consumers across Gauteng, KwaZulu-Natal, and the Western Cape:

  • The sample included current customers and competitor customers.
  • Participants were Gen Z, Millennials, and Gen X in LSM 7–10.
  • The survey had a margin of error of 5.6% at a 95% confidence level.

Impact

This research gave the retailer a clear roadmap to revitalise its brand appeal and competitiveness. With an evidence-based understanding of evolving consumer needs, pricing sensitivities, and channel preferences, the Retailer was able to reposition itself as a modern, inclusive, and experience-led shopping destination in South Africa.

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If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).