South African Gin Industry Insights Reports 2026

Full Report: Pages
South African Gin Industry Insights Reports 2026
Select Report
Secure Payment via Credit/Debit Card Payment via EFT Instant Digital Delivery

Download a Sample Report

Complete the short form and we’ll unlock a sample of this report for you to download.

Download Sample Report
What are you looking to use this report for?(Required)
Consent(Required)

Stay ahead of your industry on LinkedIn

Follow us for market trends, new report releases and research highlights from across South African industries, shared by the team behind our Industry Insights Reports.

  • Industry trends
  • New report releases
  • Research insights
Follow us on LinkedIn (opens in a new tab)
Insight Survey B2B & industry market research

Business growth delivered. Join the conversation on South African markets, consumers and industry change.

Build your own Industry Insights Reports

Watch our short video below to get an overview of how our Industry Insight Reports work.

What's Included

  • SA Full Landscape Insights Report: Includes SA Market Sizing and Competitor Analysis, Global Industry, South African Industry, Pricing Analysis.
  • SA Market Sizing & Competitor Analysis Report: Historical market size and forecasts, with an in-depth view of market players, brand positioning, product offering, company news, marketing campaigns, strategic implications.
  • SA Competitor Market Share Analysis Insights Report: Valuable market intelligence on company and brand performance, featuring market share, retail sales and volume data for the period 2021-2025.
  • Global Industry Insights Report: Focus on the global market environment and dynamics, key industry trends, innovation, drivers, and challenges.
  • SA Industry Insights Report: Focus on the South African market environment and dynamics, key industry trends, innovation, drivers, and challenges.
  • Survey & Interview Insights Report: Gain insights through surveys and interviews with B2B stakeholders and consumers, helping you understand market perceptions and purchase behaviour.
  • SA Pricing Analysis Insights Report: Gain clarity on pricing designed to support internal pricing decisions and strategic positioning.
  • Flavour Analysis Insights Report: Explore deeper category and subcategory intelligence to uncover flavour trends and product development opportunities.
  • Quarterly Intelligence Reports: Keeps you updated with the latest industry news, key competitor activity, trends and innovations, M&A, and changing legislation.

Key Facts and Statistics

  • World's Best-Selling Gin: Gordon's retained its position as the world's best-selling gin brand in 2025, despite global volumes falling 6.9% to 7.2 million nine-litre cases.
  • Category Diversification: Gordon's continues to expand into flavoured gin, alcohol-free alternatives and ready-to-drink products, including the Gordon's Spritz Edition.
  • Lower-Alcohol RTD: In November 2025, Diageo and BOS Brands launched Gordon's & BOS G&Tea, a lower-alcohol blend of gin and rooibos-based iced tea in Lemon & Mint and Peach & Rosemary flavours.
  • Premium Experiences: In September 2026, Tanqueray hosted an Africa Botanical Wonder experience at the Luxurious Marble Circus near Johannesburg.
  • Responsible Drinking: Diageo's Smashed alcohol education programme has reached 176,869 learners across several provinces.

Key Questions Answered

  • How big is the South African Gin market and how fast is it growing?
  • Who are the key manufacturers, distributors and retail players, and how is market share split between them?
  • Which trends and innovations are reshaping the category?
  • What are the main drivers of and barriers to growth?