One Size Doesn’t Fit All: Personalised Probiotics Fuel Growth in South Africa
Globally, and in South Africa, the Probiotics market is rapidly shifting from generic digestive aids to highly personalised solutions, reflecting consumer demand for targeted, science-backed products. Rising interest in gut health and preventive wellness is driving innovation, with brands offering multi-function formats, condition-specific blends, and even customised formulas based on microbiome testing. Personalisation has become […]