Within the global and local Carbonated Soft Drinks (CSD) market, innovation has long been a key driver of success, with brands constantly seeking new ways to capture the attention of consumers. In line with this, limited-edition CSDs, particularly in the form of once-off exciting flavours and exclusive packaging, are becoming increasingly popular in the global and South African CSD market, with players focusing on these innovations to drive consumer engagement and stand out in a very competitive market.
Insight Survey’s latest South African Carbonated Soft Drinks (CSD) Industry Landscape Report 2024, carefully uncovers the global and local Carbonated Soft Drinks market, based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African Carbonated Soft Drinks market environment and its future.
In 2023, the global Carbonated Soft Drinks market was estimated to have generated approximately US$427.1 billion in revenue and is expected to reach approximately US$432.6 billion in 2024, growing by 1.3% year-on-year. Furthermore, as per the graph below, the global CSD market is forecast to increase by a compound annual growth rate (CAGR) of 5.6 % between 2024 and 2032, to reach approximately US$667.5 billion by 2032.
Source: MRF Graphics by Insight Survey
In terms of South Africa, the local Carbonated Soft Drinks market achieved a strong growth of 8.0% year-on-year, at current prices, between 2022 and 2023. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 6.5% over the 2024 to 2028 forecast period. Interestingly, Off-Trade consumption is expected to grow at a stronger rate over this period, with a CAGR of 6.7%, compared to 6.2% for On-Trade consumption.
The current and expected growth of both the global and local Carbonated Soft Drinks market is partly being driven by increased innovation in the industry, with limited-edition CSD flavours and exclusive packaging taking centre stage. For example, in the global market, Candy Can, a Canadian zero-sugar CSD brand, announced the launch of its newest limited-edition flavour, Banana Candy, inspired by the latest ‘Despicable Me’ movie release.
Furthermore, Pepsi introduced two new limited-edition flavours, Pepsi Lime and Pepsi Peach, to its Cola range in the United States, while Dr Pepper launched a limited-edition spicy flavour, called Dr Pepper ‘Hot Take’. In terms of packaging, The Coca-Cola Company recently trialled new limited-edition Sprite and Sprite Zero bottles in the United Kingdom, with label-less bottles that instead feature an embossed logo and laser-engraved product information. São Geraldo, a Brazilian cashew CSD brand, also launched a limited-edition series of aluminium cans for its product.
This trend has also gained traction in the local market, with South African market players focusing on innovation with limited-edition CSDs. As an example of this, Coca-Cola announced the launch of its new Coca‑Cola® Wozzaah, a limited-edition soft drink inspired by the vibrant and dynamic spirit of African culture.
The company also introduced its new ‘Y3000 Zero Sugar’ drink, which was co-created with human and artificial intelligence (AI) to reflect how consumers envision the future through emotions, aspirations, colours, and flavours. This product was launched in select markets globally, including South Africa.
In addition, as part of its ‘#WhatTheFanta’ global campaign, Fanta recently launched its limited-edition apple pie flavour CSD product in South Africa. The new zero-sugar, dessert-themed flavour was indicated to embody the company’s vibrant spirit, in its efforts to create a wave of excitement in the market.
Local player, JIVE, also announced the launch of its new limited-edition JIVE Funny Flavoured CSD product, which was launched in conjunction with the 25th annual ‘JIVE Cape Town Funny Festival’. In order to create excitement around the new flavour, the company launched a competition for those who purchase the product to win tickets to the festival, with various activations in malls throughout the Western Cape to promote this competition and new flavour.
The South African Carbonated Soft Drinks (CSD) Industry Landscape Report 2024 (122 pages) provides a dynamic synthesis of industry research, examining the local and global Carbonated Soft Drinks industry from a uniquely holistic perspective, with detailed insights into the entire value chain – market size, industry trends, innovation and technology, industry drivers and challenges, manufacturer/distributor overview, flavour, retail, and pricing analysis.
Some key questions the report will help you to answer:
- What are the current market dynamics of the global and South African Carbonated Soft Drinks industry?
- What are the latest global and South African Carbonated Soft Drinks industry trends, innovation and technology, drivers, and challenges?
- What are the market value and volume trends in the South African Carbonated Soft Drinks industry (2018-2023) and forecasts (2024-2028), as well as channel distribution?
- Which are the key manufacturers, distributors, and retail players in the SA Carbonated Soft Drinks industry?
- What is the latest company news for key players in terms of products, new launches, and marketing initiatives?
- What are the current Carbonated Soft Drinks flavour trends and prominent Carbonated Soft Drinks flavours in the local market?
- What are the prices of popular Carbonated Soft Drink brands and products across South African retail outlets?
For more information, and to view the detailed report brochure, please click here: SA Carbonated Soft Drinks (CSD) Industry Landscape Brochure 2024
If you require any further assistance, please email info@insightsurvey.co.za, or call our Cape Town office on (021) 045-0202, or Johannesburg office on (010) 140- 5756.
About Insight Survey:
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