Beyond the Capsule: How Food Is Opening Up South Africa’s Probiotics Story
Probiotics are often discussed in terms of capsules, strains and pharmacy shelves, but food is also becoming part of the conversation. In South Africa, a consumer campaign and a scientific study offer two different perspectives on the connection between food and gut health, from encouraging people to try new recipes to exploring the potential of […]
Insight Survey in the Media: Research That Informs Industry Conversations
Insight Survey’s research has been cited by some of South Africa’s and the world’s most respected media outlets. From national newspapers to international broadcasters, our industry studies have contributed data and expert commentary to reporting on some of South Africa’s most significant market developments. Over the years, these appearances have spanned print, digital and broadcast […]
Beyond the Injection: How GLP-1 Is Reshaping Weight Management in South Africa
Weight Management in South Africa is entering a new phase as growing interest in GLP-1 medicines introduces different approaches to managing weight and obesity. Traditionally associated with meal replacements, slimming supplements and lifestyle changes, the category is increasingly being influenced by prescription treatments that target appetite regulation and support weight loss. Medicines such as Wegovy […]
Beyond the Protein Shake: How Protein is Moving into Everyday Nutrition
For many consumers, protein still brings to mind a tub of powder, a shaker bottle and a carefully planned gym routine. That association remains important, but it no longer defines the full protein landscape. Protein is increasingly appearing in products that resemble familiar foods and beverages, making it easier to include in ordinary routines as […]
From Cup to Culture: How Tea Is Taking on New Meaning in South Africa
Tea has long held a place in South African homes, workplaces and social gatherings. It can mark the start of a morning, accompany a conversation or offer a quiet pause during the day. However, its role is expanding as brands and industry organisations connect tea with a wider range of occasions, experiences and aspects of […]
Finding the Right Relief: How Cough, Cold and Flu Care Is Meeting Different Needs
A Cold and Flu can affect everyday life in different ways, making the type and timing of symptom relief an important consideration for consumers. In South Africa, Cough, Cold and Flu products are available to address these varying needs, whether consumers are looking for non-drowsy relief during the day, support for night-time symptoms, once-daily treatment […]
Customer Satisfaction Surveys: Looking Beyond the Score
A customer satisfaction score can tell a business whether customers are satisfied. It does not necessarily tell them why. That distinction matters. A business may know that satisfaction has increased or declined, but without understanding what is driving the result, it can be difficult to know where to focus. Customer satisfaction surveys provide a structured […]
Navigating the 2026 Business Landscape: Turning Global Trends into local Market Opportunities
In 2026, the global corporate landscape remains defined by rapid, and often unpredictable change. Businesses face a combination of challenges and opportunities, ranging from changeable international economic policies and complex supply chain realignments to the growing integration of artificial intelligence into business operations. For businesses across Africa, understanding and responding to these broader trends is […]
From Awareness to Action: South Africans Take a More Proactive Approach to Allergy Care
Allergy Care in South Africa is increasingly moving beyond simply treating symptoms once they appear. Greater access to allergy information, pharmacy guidance, digital tools and consumer-focused campaigns is encouraging people to better understand their triggers, recognise symptoms earlier and make more informed decisions about how allergies are managed. This is creating a more proactive role […]
Energy, Focus and Stress: The New Everyday Language of Vitamins and Supplements
Wellness is increasingly being shaped by how consumers want to feel and function in daily life. Rather than being limited to illness prevention or nutritional deficiency, the Vitamins and Supplements category is increasingly speaking to everyday needs such as energy, concentration, stress management, sleep, fatigue and recovery. This creates a more relatable role for supplements, […]