Insight Survey in the Media: Research That Informs Industry Conversations

Insight Survey’s research has been cited by some of South Africa’s and the world’s most respected media outlets. From national newspapers to international broadcasters, our industry studies have contributed data and expert commentary to reporting on some of South Africa’s most significant market developments.

Over the years, these appearances have spanned print, digital and broadcast media — covering industries as diverse as fast food, short-term insurance, coffee, hair care and health supplements.

Insight Survey Media Coverage

Insight Survey’s research has been published and cited across a wide range of media, with topics ranging from South Africa’s expanding coffee and fast food sectors to insurance industry challenges and shifting consumer health preferences.

The company’s industry studies have also been referenced in specialised business publications and university research, extending the reach of its findings well beyond standard news coverage.

Several media features illustrate how Insight Survey’s research has contributed to substantive conversations about South African industries.

CNN Business: South Africa’s Fast Food Industry

One of Insight Survey’s most prominent international media appearances came when CNN Business featured findings from the Insight Survey Fast Food/QSR Industry Landscape Report.

The CNN Business story examined the rapid growth of South Africa’s fast food sector, drawing on Insight Survey’s research to provide context on market dynamics, consumer behaviour and competitive activity among major franchise players. The feature highlighted the increasing appetite for quick-service restaurants across the country and positioned South Africa’s fast food market within the broader global industry narrative.

This international coverage reflects the credibility and relevance of Insight Survey’s research beyond South African borders.

Business Day: Short-Term Insurance Industry

In 2019 and 2020, Business Day published Insight Survey’s analysis and commentary on South Africa’s short-term insurance industry.

The articles discussed economic pressures, digital change and evolving customer needs. Yashvir Maharaj, Research Director at Insight Survey, commented on the challenges that insurers face and how the sector is responding to shifting market conditions.

Sunday Times: South Africa’s Coffee Market

The Sunday Times cited Insight Survey’s Coffee Industry Landscape Report in an October 2024 piece about rising coffee costs and global supply challenges.

The story featured Robert Williams, Account Director at Insight Survey, who discussed how climate change, rising production costs and shifting market dynamics were affecting the coffee business.

BusinessTech: Growth in the Fast Food Industry

BusinessTech reported on South Africa’s major fast food franchises in September 2024, drawing on Insight Survey’s Fast Food/QSR Industry Landscape Report.

The study identified an 8.7% increase in the South African fast food market between 2022 and 2023, providing context for the industry’s performance and competitive landscape.

A Broad Range of Industry Insights

Beyond these examples, Insight Survey’s research has informed media coverage of chocolate consumption, rooibos tea, vitamins and dietary supplements, hair care and online meal delivery.

Its research has also featured in broadcast conversations, including appearances on CapeTalk and SABC News.

These media appearances reflect Insight Survey’s experience investigating South African sectors and delivering reliable data to support informed reporting and business discussions.

Insight Survey is a South African market research consultancy founded in 2006, specialising in B2B market research, industry reports and market and competitor intelligence — helping businesses better understand their markets, customers and competitors.