Globally, the demand for natural Digestive Remedy products is surging, as consumers increasingly favour plant-derived solutions that are considered gentle on the body, and environmentally sustainable. With strong growth anticipated for both local and global markets, major market players are actively responding by launching innovative products to meet this robust demand and consumer preference.
Insight Survey’s latest Digestive Remedies Industry Landscape Report 2024 carefully uncovers the global and local Digestive Remedies market, based on the latest intelligence and research. It describes the latest global and local market trends, innovation and technology, drivers, and challenges, to present an objective insight into the South African Digestive Remedies industry environment and its future.
In 2024, the global Digestive Remedies market is expected to reach an estimated value of approximately US$19.1 billion. Furthermore, the market is projected to increase at a compound annual growth rate (CAGR) of 3.0%, to reach a value of approximately US$22.1 billion by 2029, as illustrated in the graph below.
The South African market also reflects this global rise in demand, where the local Digestive Remedies market saw a 7.9% year-on-year increase in retail value from 2022 to 2023. The market is anticipated to continue this upward trajectory, with a forecast CAGR of 8% from 2024 to 2028.
One of the primary drivers behind this growth is the shift toward plant-based remedies, which are becoming increasingly popular amongst consumers. These products are perceived as gentler on the digestive system and more environmentally friendly compared to traditional, chemical-based remedies. As a result, market players are responding to this shift by innovating their product lines to meet consumer preferences, therefore propelling the market with new introductions.
For example, in May 2024, Walmart expanded its gut health range to include Hilma, an all-natural brand, offering dairy and gluten-free digestive enzymes, as well as heartburn relief capsules. Bayer is also capitalising on this trend with the release of Iberogast, a product formulated with six clinically proven herbs, including German chamomile. This blend addresses common digestive issues like indigestion, bloating, heartburn, and nausea, marking a clear pivot toward natural health solutions.
Similarly, UK-based Wild Dose introduced an all-natural, vegan constipation relief formula, namely ‘A Dose For Blocked Bellies’. Incorporating magnesium and six natural herbs, the product offers gentle relief, underscoring the growing trend for non-synthetic ingredients.
In South Africa, the shift toward natural Digestive Remedies has also gained momentum, spurred by heightened awareness around gut health in the post-pandemic era. As a result, local brands are launching innovative natural products to meet this growing demand.
In April 2024, Nativa launched Black Forest Senna Herbal Tea, which uses senna leaves to provide short-term relief for constipation. In addition, Biogen, a leading wellness brand, expanded its Premium Platinum range with two new digestive products, namely its Herbal Cleanser and Apple Cider Vinegar supplements. Formulated with ginger, Curcumin C3 Complex, and BioPerine, these products support digestion and metabolism, highlighting the market’s embrace of natural remedies.
Furthermore, A.Vogel, a local herbal remedies brand, has consistently expanded its offerings in homeopathic treatments for digestive issues like heartburn, constipation, and IBS. Specifically, the company recently re-launched its Gastronal product, a Digestive Remedy designed to provide rapid relief from symptoms such as stomach cramps, bloating, gas, and diarrhoea.
Finally, rooibos tea, South Africa’s popular indigenous herbal remedy, is also gaining recognition for its digestive benefits. Studies, supported by Dr. Sadie-Van Gijsen at Stellenbosch University, amongst others, are increasingly suggesting that rooibos can improve gut health, reduce inflammation, and alleviate constipation and diarrhoea by relaxing gut muscles and regulating fluid balance, leading to increase consumer awareness around these Digestive Health benefits.
The South African Digestive Remedies Industry Landscape Report 2024 (107 pages) provides a dynamic synthesis of industry research, examining the local and global Digestive Remedies industry from a uniquely holistic perspective, with detailed insights into the entire value chain – market sizes and forecasts, industry trends, latest innovation and technology, key drivers and challenges, as well as a manufacturer and distributor overview, retail, and pricing analysis.
Some key questions the report will help you to answer:
- What are the key market dynamics of the global and South African Digestive Remedies industry?
- What are the latest global and South African Digestive Remedies industry trends, innovation and technology, drivers, and challenges?
- What are the South African Digestive Remedies market size value and volume trends (2018-2023) and forecasts (2024-2028), as well as channel distribution?
- Which are the key manufacturers, distributors and retailers in the South African Digestive Remedies industry?
- What is the latest company news for key players in terms of products, new launches, and marketing initiatives?
- What are the prices of popular Digestive Remedies brands/products across South African retail pharmacies?
For more information, and to view the detailed report brochure: South African Digestive Remedies Industry Landscape Brochure 2024
If you require any further assistance, please email info@insightsurvey.co.za, or call our Cape Town office on (021) 045-0202, or Johannesburg office on (010) 140- 5756.
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