The report provides analysis of global and South African RTD/Iced Tea markets, with post-COVID trends, volume forecasts, and market dynamics. It examines demand for low-sugar options and innovations like rooibos, kombucha, and CBD-infused products, plus formats like health shots.
With pricing benchmarks and company profiles, the report helps manufacturers, retailers, and investors identify product innovation opportunities and plan strategic expansion in this fast-evolving, health-conscious beverage category.
In light of the growing movement towards health and wellness, which has been accelerated by the ongoing COVID-19 pandemic, health-focused RTD Tea products are brewing interest in the RTD Tea market. This includes increased demand for low-sugar or sugar-free RTD Tea options, as well as healthier variants, such as rooibos and green tea, as well as kombucha. As these health-focused products increasingly become consumer’s ‘cup of tea’, these products are set to drive both the global and local RTD Tea markets.
South African consumers are increasingly seeking out low- or no-sugar RTD Tea options, with brands like BOS, REAL-T, Lipton, and Toni Glass Collection responding to this demand. Rooibos-based products by BOS and Rubro, and green tea variants from Manhattan Ice Tea, are gaining popularity due to their health benefits. Kombucha RTD Tea, with its probiotic and antimicrobial appeal, has also surged in popularity, supported by new offerings from brands like Brew Kombucha, Woolworths, and Carmien.
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