Evaluate the return on your marketing investment through feedback on key brand equity metrics, advertising effectiveness, or the evaluation of new advertising concepts.
At Insight Survey, we help B2B businesses optimise their marketing strategies through powerful advertising and brand research.
To illustrate the power of insight-led advertising research, here’s how Insight Survey helped a global automotive brand successfully reposition its messaging for the South African market.
To support a new vehicle launch into the South African market, a leading car manufacturer sought to position its brand messaging to resonate with a more nationally representative audience of first-time car buyers. The challenge was to develop communication concepts – TV, billboard, radio, and digital – that would effectively convey the brand’s value, personality, and appeal, while differentiating the product from strong competitors.
The research employed qualitative focus group discussions in Johannesburg across two groups: current owners and intenders of A-segment vehicles. Respondents reflected a mix of race and gender, with an intention to purchase a new vehicle within 12 months.
The research provided the car manufacturer with actionable insights into the preferences, motivations, and expectations of first-time car buyers in South Africa. It informed creative refinement of advertising material ahead of the vehicle’s launch and helped the company craft a communications strategy that could resonate across diverse consumer groups while standing out in a competitive segment.
Businesses invest a big chunk of their budget on B2B advertising and a branding research company. After all, both are the most important marketing tools for increasing awareness and desire from prospects, to purchase services or products. But if it is not doing the intended job, there is no point in investing millions in advertising and branding. That’s what makes advertising and brand research critical for businesses.
What is advertising research? Advertising market research is a systematic process to determine which advertisements and ad channels are the most effective for your target audience. Advertising research and communications testing have an extremely high return on investment (ROI).
Similarly, brand research helps with the creation, development, management, and strengthening of brands. It involves understanding the target market and launching a tailored branding strategy.
At Insight Survey, we offer customised advertising market research solutions, helping you create highly targeted advertising campaigns. In addition, our B2B brand research focuses on analysing and strengthening your brand funnel, relative to your competitors.
We help B2B brand owners develop effective advertising and branding campaigns that align with your business goals and reduce the wastage of your advertising spend.
Advertising market research is a part of market research that helps determine which ads are the most effective with your target client base. It involves thorough market research before creating and launching a campaign. It also involves analyzing the performance of your advertising campaigns.
Insight Survey helps develop highly-targeted ad campaigns and measure their performance effectiveness over time.
We identify the most effective media channels for your business. We also curate appealing marketing messages and track campaigns in terms of interest, recall, effectiveness, and persuasion.
We offer four main times of advertising research, including:
For this purpose, we usually conduct online surveys or telephonic surveys using our in-house survey team.
Our advertising research approach serves as a powerful tool to discover the perception and reaction to your advert. You can determine how well consumers understand your campaign, do your messages resonate, etc. But that’s not all.
Online advertising research with Insight Survey provides you with so much more:
In order to perform advertising research, we explore your campaigns from different angles. For example, in the ad’s development phase, we focus on your target audience to explore, develop and improve your ideas. We provide you with actionable insights from your target market, helping you optimise your ads.
A brand is an asset. We all accept this. It has long been acknowledged in consumer markets. Yet in business to business markets, brands are frequently treated irreverently.
A brand is an asset, and this is acknowledged in consumer markets. But in the business-to-business (B2B) markets, brands are frequently treated irreverently.
Moreover, a brand is not defined only by products and services. It also has a unique personality, a mission statement, and ethos. But brand perception is not controlled by the brand itself. Instead, it’s owned by customers and clients, based on how they see or think about it. That’s what our brand market research uncovers.
A branding research company such as Insight Survey, we offer in-depth B2B brand research services. We focus on measuring the brand purchase funnel, relative to your competitors, to understand strengths and weaknesses at different stages in the funnel. This helps determine where to strategically invest your resources to improve conversion, sales, and recommendation.
We conduct both ad-hoc studies and continuous tracking studies to evaluate and provide guidance on how to improve brand health.
At Insight Survey, you benefit from different types of brand research, including:
We also consider brand value, perception, equity, and penetration when creating a solid brand research strategy for you. In the end, you’ll:
As an advertising and branding research company, we provide B2B brand research and advertising research services. We identify and provide you with intelligence-based key data that helps your company make smarter business decisions.
Are you unsure about what type of research you need and how it addresses your marketing and branding challenges?Then, feel free to call us!
Contact us NOW for a quote.
Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.
For more about our research process, click here.
Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).