Chicken Strengthens Its Lead in South Africa’s Fast Food Market
Chicken continues to stand out as the strongest category in South Africa’s Fast Food market, driven by its affordability, broad consumer appeal and strong fit with local eating habits. While pizza, burgers and multi-category restaurants remain important parts of the industry, chicken has maintained a clear lead, showing that it is not only a popular […]
Funeral Insurance Innovation Continues to Transform South Africa’s Long-Term Insurance Market
Funeral insurance remains one of the most important segments within South Africa’s Long-Term Insurance industry, providing financial support to millions of households during periods of bereavement. However, the market is increasingly evolving beyond traditional funeral cover as insurers introduce innovative products, flexible payment structures, digital distribution models, and value-added services designed to meet the changing […]
Navigating Global Uncertainty: How Market Intelligence Drives South African Business Growth in 2026
As we navigate the global business landscape in 2026, marked by rapid technological upheavals and altering supply chain dynamics, South African businesses will require stronger market knowledge than ever before. At Insight Survey, we monitor how global economic trends, like changing commodity prices and new trade policies, affect our local economy, directly impacting B2B research […]
Navigating Global Supply Chain Disruptions: A Data-Driven Roadmap for South African Businesses
Global supply chains, geopolitical tensions and rapid technological change are creating new challenges for businesses worldwide. For South African companies, understanding how these developments affect customers, competitors and markets has become increasingly important. Macroeconomic conditions are rapidly changing, from shifting geopolitical alignments and growing marine trade disputes to the quick development of artificial intelligence. These […]
The Top 10 Market Survey Companies in South Africa: A Strategic Framework
In today’s competitive business environment, knowing customers and markets is more crucial than ever. Businesses in South Africa rely on research firms to help them make better decisions, lower risk, and develop more efficiently. Market survey companies collect and analyse data to assist businesses in understanding people’s behaviours and trends. To navigate this landscape effectively, […]
What sample size is necessary for valid Research Results? A Decision-Maker’s perspective
Every senior business decision carries risk. Market entry, capital allocation, portfolio expansion, pricing strategy. The quality of those decisions depends on whether the data behind them is truly decision ready. This is where the question of sample size matters, not as a technical detail, but as a leadership safeguard. There is no universal “correct” sample […]
Why clarity, not confidence, wins
It must be extremely overwhelming for leaders and decision-makers right now. Markets are shifting faster than most planning cycles can accommodate. Economic pressure, regulatory change, rapid technological advancement, and evolving customer expectations are unfolding simultaneously. Long-standing models are breaking down, assumptions no longer hold, and decisions are expected faster, with less room for error. In […]
What Financial Services Leaders aren’t saying out loud but should be listening to
In many boardrooms, there’s a quiet tension. The agenda is packed: revenue, risk, regulation, retention. Yet beneath the surface, a different conversation is waiting to happen. A conversation about trust, relevance and what the future of finance actually looks like. Today, financial services leaders are navigating pressures that extend beyond regulation and performance. Trust, ethical […]
How Smart Research Transforms Advertising. Turning Assumptions into Advantage
When a leading global automotive brand prepared to launch a new vehicle in South Africa, their brief was clear: reach first-time car buyers, inspire aspiration and stand apart in a cluttered market. The challenge? Knowing whether their creative concepts would truly connect with this audience before spending millions on media. At Insight Survey, we’ve seen […]
Driving Medical Rep effectiveness among GPs & Specialists
Medical representatives play a critical role in bridging pharmaceutical companies and healthcare professionals. Their ability to communicate product information clearly, consistently, and memorably directly influences trust, prescribing confidence, and long-term engagement. Measuring the effectiveness of these interactions is therefore essential for ensuring both commercial impact and meaningful professional relationships. At Insight Survey, we recognise the […]