Cold Brew and Convenience: Why RTD Coffee Is Gaining Ground in South Africa
As South African Coffee consumption becomes more varied, consumers are increasingly looking beyond the traditional hot morning cup towards formats that are convenient, refreshing and suitable for different times of day. Iced lattes, cold brew, Coffee concentrates and ready-to-drink (RTD) products are becoming more visible across cafés, supermarkets, forecourts and delivery platforms, allowing Coffee to […]
Mocktails, Mixers and Moderation: How Soft Drink Brands Can Win the Alcohol-Free Social Occasion
As moderation becomes more visible in social drinking occasions, consumers are looking for drinks that still feel flavourful, considered and socially appropriate without necessarily containing alcohol. This does not mean that alcohol is disappearing from adult occasions, but it does suggest that mocktails, premium mixers, flavoured sparkling drinks and other alcohol-free alternatives are becoming more […]
Turning market uncertainty into better Business Decisions
For many organisations, uncertainty is viewed as a reason to delay investment. In reality, it is often the organisations with the best market intelligence that identify opportunities while competitors hesitate. Whether it’s changing commodity pricing, shifting supply chains, or rapid adoption of new technology, South African companies are continually forced to pivot. Staying ahead of […]
Chicken Strengthens Its Lead in South Africa’s Fast Food Market
Chicken continues to stand out as the strongest category in South Africa’s Fast Food market, driven by its affordability, broad consumer appeal and strong fit with local eating habits. While pizza, burgers and multi-category restaurants remain important parts of the industry, chicken has maintained a clear lead, showing that it is not only a popular […]
Funeral Insurance Innovation Continues to Transform South Africa’s Long-Term Insurance Market
Funeral insurance remains one of the most important segments within South Africa’s Long-Term Insurance industry, providing financial support to millions of households during periods of bereavement. However, the market is increasingly evolving beyond traditional funeral cover as insurers introduce innovative products, flexible payment structures, digital distribution models, and value-added services designed to meet the changing […]
Navigating Global Uncertainty: How Market Intelligence Drives South African Business Growth in 2026
As we navigate the global business landscape in 2026, marked by rapid technological upheavals and altering supply chain dynamics, South African businesses will require stronger market knowledge than ever before. At Insight Survey, we monitor how global economic trends, like changing commodity prices and new trade policies, affect our local economy, directly impacting B2B research […]
Navigating Global Supply Chain Disruptions: A Data-Driven Roadmap for South African Businesses
Global supply chains, geopolitical tensions and rapid technological change are creating new challenges for businesses worldwide. For South African companies, understanding how these developments affect customers, competitors and markets has become increasingly important. Macroeconomic conditions are rapidly changing, from shifting geopolitical alignments and growing marine trade disputes to the quick development of artificial intelligence. These […]
The Top 10 Market Survey Companies in South Africa: A Strategic Framework
In today’s competitive business environment, knowing customers and markets is more crucial than ever. Businesses in South Africa rely on research firms to help them make better decisions, lower risk, and develop more efficiently. Market survey companies collect and analyse data to assist businesses in understanding people’s behaviours and trends. To navigate this landscape effectively, […]
What sample size is necessary for valid Research Results? A Decision-Maker’s perspective
Every senior business decision carries risk. Market entry, capital allocation, portfolio expansion, pricing strategy. The quality of those decisions depends on whether the data behind them is truly decision ready. This is where the question of sample size matters, not as a technical detail, but as a leadership safeguard. There is no universal “correct” sample […]
Why clarity, not confidence, wins
It must be extremely overwhelming for leaders and decision-makers right now. Markets are shifting faster than most planning cycles can accommodate. Economic pressure, regulatory change, rapid technological advancement, and evolving customer expectations are unfolding simultaneously. Long-standing models are breaking down, assumptions no longer hold, and decisions are expected faster, with less room for error. In […]