What Financial Services Leaders aren’t saying out loud but should be listening to
In many boardrooms, there’s a quiet tension. The agenda is packed: revenue, risk, regulation, retention. Yet beneath the surface, a different conversation is waiting to happen. A conversation about trust, relevance and what the future of finance actually looks like. Today, financial services leaders are navigating pressures that extend beyond regulation and performance. Trust, ethical […]
How Smart Research Transforms Advertising. Turning Assumptions into Advantage
When a leading global automotive brand prepared to launch a new vehicle in South Africa, their brief was clear: reach first-time car buyers, inspire aspiration and stand apart in a cluttered market. The challenge? Knowing whether their creative concepts would truly connect with this audience before spending millions on media. At Insight Survey, we’ve seen […]
Driving Medical Rep effectiveness among GPs & Specialists
Medical representatives play a critical role in bridging pharmaceutical companies and healthcare professionals. Their ability to communicate product information clearly, consistently, and memorably directly influences trust, prescribing confidence, and long-term engagement. Measuring the effectiveness of these interactions is therefore essential for ensuring both commercial impact and meaningful professional relationships. At Insight Survey, we recognise the […]
How smart research drove a winning Automotive Campaign
When a global automotive brand prepared to launch a new vehicle in South Africa, it faced a familiar challenge: How do you create advertising that speaks to a new audience without losing your brand’s core identity? The company wanted to connect with first-time car buyers, a fast-growing and diverse segment with high aspirations. Their campaign […]
Listening to Grow: How Active Communication & Inclusive Listening fuel engagement in a Scale-Up
At Insight Survey, listening isn’t just what we do for clients , it’s how we show up for each other. As our team embarks on a growth trajectory, we’re reminded that scaling up isn’t simply about expansion: it’s about strengthening the culture, elevating every voice and safeguarding what makes us unique. Why engagement matters When […]
SA Sports and Energy Drinks Market Boosted by Functional Product Innovation
The Sports and Energy Drinks market is gaining significant traction as consumers increasingly gravitate toward functional, performance-enhancing beverages that deliver targeted physical and cognitive benefits. Both global and South African brands are innovating with advanced formulations that combine natural caffeine, electrolytes, B vitamins, botanicals, and nootropic ingredients to support improved focus, hydration, stamina, and recovery. […]
Flavour Revolution Trends in the South African Sauces Market
The global Sauces market is experiencing a significant flavour revolution, as consumers increasingly seek products that combine traditional ingredients with modern innovations and bold, internationally inspired taste profiles. While classic flavours continue to appeal, growing consumer curiosity is driving demand for hybrid offerings that deliver novelty, contrast, and global influences. Insight Survey’s latest South African […]
One Size Doesn’t Fit All: Personalised Probiotics Fuel Growth in South Africa
Globally, and in South Africa, the Probiotics market is rapidly shifting from generic digestive aids to highly personalised solutions, reflecting consumer demand for targeted, science-backed products. Rising interest in gut health and preventive wellness is driving innovation, with brands offering multi-function formats, condition-specific blends, and even customised formulas based on microbiome testing. Personalisation has become […]
A New Look for Insight Survey | Same Commitment to Your Business Growth
We’re excited to share some big news. Insight Survey has a fresh new look and a revamped website! Insight Survey is a South African boutique Market Research agency with 20 years of experience, specialising in Business-to-Business (B2B) and Industry Research. We provide bespoke solutions that deliver business growth by helping our clients make smarter, data-driven […]
Spicy Snacks are Firing Up the South African Savoury Snacks Market
Around the world, the Savoury Snacks category is undergoing a flavour revolution, as consumers increasingly seek out products that combine unexpected ingredients, adventurous taste experiences, and bold seasoning profiles. While traditional flavours still hold appeal, growing consumer curiosity is fuelling demand for hybrid flavours that bring contrast, novelty, and global influence. At the heart of […]