How smart research drove a winning Automotive Campaign
When a global automotive brand prepared to launch a new vehicle in South Africa, it faced a familiar challenge: How do you create advertising that speaks to a new audience without losing your brand’s core identity? The company wanted to connect with first-time car buyers, a fast-growing and diverse segment with high aspirations. Their campaign […]
Listening to Grow: How Active Communication & Inclusive Listening fuel engagement in a Scale-Up
At Insight Survey, listening isn’t just what we do for clients , it’s how we show up for each other. As our team embarks on a growth trajectory, we’re reminded that scaling up isn’t simply about expansion: it’s about strengthening the culture, elevating every voice and safeguarding what makes us unique. Why engagement matters When […]
SA Sports and Energy Drinks Market Boosted by Functional Product Innovation
The Sports and Energy Drinks market is gaining significant traction as consumers increasingly gravitate toward functional, performance-enhancing beverages that deliver targeted physical and cognitive benefits. Both global and South African brands are innovating with advanced formulations that combine natural caffeine, electrolytes, B vitamins, botanicals, and nootropic ingredients to support improved focus, hydration, stamina, and recovery. […]
Flavour Revolution Trends in the South African Sauces Market
The global Sauces market is experiencing a significant flavour revolution, as consumers increasingly seek products that combine traditional ingredients with modern innovations and bold, internationally inspired taste profiles. While classic flavours continue to appeal, growing consumer curiosity is driving demand for hybrid offerings that deliver novelty, contrast, and global influences. Insight Survey’s latest South African […]
One Size Doesn’t Fit All: Personalised Probiotics Fuel Growth in South Africa
Globally, and in South Africa, the Probiotics market is rapidly shifting from generic digestive aids to highly personalised solutions, reflecting consumer demand for targeted, science-backed products. Rising interest in gut health and preventive wellness is driving innovation, with brands offering multi-function formats, condition-specific blends, and even customised formulas based on microbiome testing. Personalisation has become […]
A New Look for Insight Survey | Same Commitment to Your Business Growth
We’re excited to share some big news. Insight Survey has a fresh new look and a revamped website! Insight Survey is a South African boutique Market Research agency with 20 years of experience, specialising in Business-to-Business (B2B) and Industry Research. We provide bespoke solutions that deliver business growth by helping our clients make smarter, data-driven […]
Spicy Snacks are Firing Up the South African Savoury Snacks Market
Around the world, the Savoury Snacks category is undergoing a flavour revolution, as consumers increasingly seek out products that combine unexpected ingredients, adventurous taste experiences, and bold seasoning profiles. While traditional flavours still hold appeal, growing consumer curiosity is fuelling demand for hybrid flavours that bring contrast, novelty, and global influence. At the heart of […]
Understanding Market Potential: The Case for Combining Sizing with Strategic Insight
When businesses consider entering a new market or expanding into a new segment, one common question arises: Is it worth it? But behind that seemingly simple question lies a more complex challenge: not just estimating how big a market is but understanding what it takes to succeed in it. This is where Market Sizing and […]
What’s guiding your growth strategy right now?
Most business leaders are facing the same tough question right now: “How do we grow and where do we start?” The truth is that growth doesn’t come from guesswork or gut feel. It comes from clarity about your market, your customers and how you stack up against competitors. At Insight Survey, we’ve seen that asking […]
From Idea to Impact: How Market Research drives successful New Product Development
Bringing a new product or service to market is exciting but it’s also risky. At Insight Survey, we help businesses reduce that risk through New Product Development (NPD) research, a critical tool to ensure that innovations align with real customer needs and market gaps. NPD research supports the full innovation lifecycle, from idea generation and […]