What South Africa’s Cloud Market Taught Us About Tech Decision-Making
The IT and Telecommunications space is evolving at breakneck speed. From the rise of 5G and IoT to the rapid migration to cloud and hybrid infrastructure, the pressure on decision-makers to make the right tech choices, fast, is greater than ever. What we’ve seen in our research is that technology decisions are no longer just […]
High-Protein and Plant-Based Options are Flexing South Africa’s Functional Foods Market
The rising popularity of high-protein foods and plant-based options is shaping the global and South African Functional Foods market as consumers are increasingly seeking products that support active lifestyles and align with ethical and sustainable eating habits. This shift in demand has led to an increase in innovation across the Functional Foods category, with manufacturers […]
New Tea Flavour Infusions Brew in the South African Tea Market
As global palates become more sophisticated, the Tea market is experiencing a significant shift towards innovative flavoured Teas and health-focused infusions. This evolution is being driven by the desire for beverages that harmonise tradition with modern tastes, offering both the comforting familiarity of Tea and exciting new flavour profiles. Consumers are increasingly seeking diverse and […]
Driving Loyalty Through Data-Driven Customer Satisfaction Research
In today’s highly competitive telecommunications landscape, understanding client perceptions is essential to sustaining market share and deepening customer loyalty. In 2025, a leading telecommunications provider partnered with Insight Survey to evaluate how enterprise and public sector clients perceived their service, benchmarking results against 2022 findings. Using a structured quantitative research approach, we conducted telephone interviews […]
Enhancing Organisational Transformation through Employee Engagement Research
At Insight Survey, we recognise the critical role employee engagement plays in enabling successful organisational transformation. A prominent financial services client approached us to better understand employee sentiment and engagement levels during a period of strategic change. Using a robust quantitative online survey methodology, we achieved an 88.9% response rate, capturing insights across ten key […]
Female-focused Probiotics making waves in the South African market
Globally and locally, female-focused Probiotics are gaining significant traction as women place increased focus on their gut and immune health, as well as specific feminine health issues, such as vaginal health. This trend is also being driven by a rising focus on preventive healthcare, with market players launching innovative products designed specifically for women to […]
Fizzing with innovation: Limited-edition products shaping SA’s carbonated soft drinks industry
Within the global and local Carbonated Soft Drinks (CSD) market, innovation has long been a key driver of success, with brands constantly seeking new ways to capture the attention of consumers. In line with this, limited-edition CSDs, particularly in the form of once-off exciting flavours and exclusive packaging, are becoming increasingly popular in the global […]
Healthier Juices are pouring into the South African Juice Industry
Both globally and locally, the Juice market is witnessing a shift in consumer preferences from traditional high sugar Juices to healthier variations that have more nutritional benefits, driven by ongoing health concerns. This is resulting in market players increasing its existing product ranges or launching new Juice products that are sugar-free, or reduced sugar, thus […]
South Africa’s Digestive Remedies Market Shifts to Natural Solutions
Globally, the demand for natural Digestive Remedy products is surging, as consumers increasingly favour plant-derived solutions that are considered gentle on the body, and environmentally sustainable. With strong growth anticipated for both local and global markets, major market players are actively responding by launching innovative products to meet this robust demand and consumer preference. Insight […]
Meal replacements shaking up South Africa’s Weight Management market
The obesity epidemic has been identified as a significant global health emergency, with 16% (890 million) of all adults over the age of 18 living with obesity, according to the World Health Organisation. The situation at a local level is even more concerning, with 31% of South African men and 68% of South African women […]