This report analyses the global and South African Weight Management markets, covering growth projections, obesity drivers, and shifting consumer lifestyles. It explores innovation in meal replacements such as shakes, bars, and ready-to-drink products, using clean-label and natural ingredients.
Including pricing data, retail insights, and player profiles, the report supports product development, targeted marketing, and competitive strategy in a market increasingly driven by health and wellness.
The obesity epidemic has been identified as a significant global health emergency, with 16% (890 million) of all adults over the age of 18 living with obesity, according to the World Health Organisation. The situation at a local level is even more concerning, with 31% of South African men and 68% of South African women being obese, with an expectation that overall obesity rates in the country will rise to 37% overall by 2030. This is resulting in an explosion of the Weight Management market as consumers place a greater focus on weight loss to treat and prevent obesity.
A major driver of growth in the Weight Management market is the rise in GLP-1 medications such as Ozempic® and Saxenda®, spurring demand for supportive products like meal replacement shakes. Global brands are launching vegan and protein-rich solutions, while South African players such as SSA Supplements, Replace, and Herbalife are expanding their portfolios to meet local needs. These offerings support blood sugar regulation, muscle maintenance, and digestive health, reflecting a holistic approach to weight control.
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