This report examines the global and South African Pet Care markets – analysing historical and forecasted growth, pet wellness drivers, and distribution via pet stores, clinics, and e-commerce. It explores innovation in specialised diets, mobility supplements, and treat formats like snack bars.
With pricing benchmarks and profiles of manufacturers, service providers, and retailers, the report supports strategic planning in a sector shaped by pet humanisation and premiumisation.
In both the global and South African markets, pet owners are increasingly placing greater importance on the health and wellness of their furry companions, particularly due to ongoing pet humanisation trends. This is being leveraged by Pet Food players in the Pet Care market, with the release of specialised diet health food that targets different health areas in pets, such as digestion, joint health, skin and coat health, and immune support, amongst others.
Global players are introducing joint and immune support supplements, while locally, brands like Pamper and Montego have launched functional treats and snack bars free from artificial additives. Prescription nutrition is also advancing, with Hill’s ONC Care supporting pets undergoing cancer treatment, and Ultra Pet’s Gastric Liquid Care aiding in recovery. Feline Cuisine’s new wet food range highlights the trend towards high-protein, nutrient-rich diets tailored to feline health.
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