Main Menu
Request a Quote
Let's Connect
Linkedin Youtube

Market Sizing and Opportunities Research

Quantify the size of your market and your current share to determine the market potential and identify opportunities for growth.
 
Insight Survey’s Market Sizing and Opportunities research provides companies with a bespoke mix of research solutions.
 
This solution typically utilises a quantitative methodology to assist you in determining the feasibility of entering a market, market share and potential, and how your product/service can help ensure a successful launch.

This solution focuses on answering questions such as:

  • What is the current market size?
  • What is our company’s current market share?
  • What is the market potential for our company?
  • Where do the opportunities in the market lie in terms of growth and expansion?
  • How can you successfully grow your business in a particular market?

Case Study:

Shaping a User-Centric Digital Solution among Wholesalers

To demonstrate how Market Sizing and Opportunities Research can guide strategic expansion, here’s how Insight Survey helped a leading Sales Software company evaluate the feasibility of entering a new, cost-sensitive sector, as well as uncover what it would take to succeed.

Business Challenge

Despite success across several industries, a trusted sales software company sought to determine:

  • Whether the medical and hardware sectors in South Africa present a viable commercial opportunity
  • The current market size and the company’s market share in these sectors
  • Which competitive CRM/sales management platforms are already entrenched
  • Likelihood to use the software relative to competitors at different price points
  • Suggestions to improve its product and service offering to drive broader adoption
  • Based on target market feedback, to quantify the market potential in these 2 sectors

Research Methodology

A quantitative online survey was conducted with sales managers and heads of sales from medical and hardware companies across South Africa. Participants had to:

  • Sell predominantly products (not services) in B2B or B2B/B2C channels
  • Represent businesses of varying sizes and regions

Impact

This research enabled the software company to make data-driven decisions about market entry strategy and product refinement in these key sectors. It provided a quantified view of the revenue opportunity, competitive landscape, and barriers to adoption, and outlined a clear path to accelerate uptake through targeted pricing, positioning, and product enhancements.

Let's Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).