This report analyses the global and South African Cannabis/CBD markets – covering size, growth forecasts, consumer adoption, and legal developments. It explores innovation across beverages, skincare, and pet products, while assessing new entrants and market dynamics.
With pricing benchmarks and profiles of key manufacturers, distributors, and retail players, the report offers strategic guidance for stakeholders navigating this emerging and fast-evolving wellness and therapeutic category.
While Cannabis use remains taboo among some South Africans, an increasing number of consumers are becoming more accepting regarding its use. More specifically, legalisation, government support, and the potential economic advantages offered by the South African Cannabis market have led to the increased legitimisation of Cannabis and Cannabis-based products.
Furthermore, South Africans are becoming increasingly educated around the use of Cannabis and are more easily able to safely grow their own Cannabis, rather than acquiring it from questionable sources.
South Africans are also embracing home-growing, aided by online tools and tailored grow kits. CBD acceptance is rising, with luxury brands like KushKush gaining traction. The growing availability of CBD products for children and pets further underscores shifting attitudes towards Cannabis-based products as safe and mainstream.
Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).